Articles from 160Characters Association

1. Diners Use SMS To Help Plant Trees

   Explore Article 160Characters Association (Aug 10 2010) Mobile Marketing , Americas

   Diners can benefit from a 2 for 1 meal deal in return for a PSMS donation through Txtlocal to the Green Earth Appeal which uses the money to plant trees. (Read Full Article)
   

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2. Guest article: No rival to the SMS text exists in the market today. Darren Daw Managing Director, Txtlocal

   Explore Article 160Characters Association (Jul 17 2010) Mobile Marketing , SMS

   SMS is the obvious �lowest common denominator� mobile marketing solution... yet critics still talk about apps and website and vouchers! SMS WORKS... it is simple, it works on all handsets and if opt-in, targeted and personalised gets a staggering response. We have case studies showing in excess of 50% response rates. (Read Full Article)
   

   Comment on Article Mentions:   SMS

3. SMS is powerful marketing tool, location adds value

   Explore Article 160Characters Association (Jul 14 2010) Mobile Marketing

   A US survey commissioned by location based mobile marketing specialist Placecast suggests people are increasingly interested in mobile marketing, and that opt-in, location based mobile marketing by SMS has great potential. (Read Full Article)
   

   Comment on Article Mentions:   SMS

4. Hipix shrinks MMS, retains image quality

   Explore Article 160Characters Association (Jul 12 2010) MMS

   Human Monitoring Limited has announced it is entering a strategic partnership with Korean mobile solutions provider Innoace to develop mobile applications that will enable 8 megapixel MMS images to be delivered across mobile networks using less than 300KB of data. (Read Full Article)
   

   Comment on Article Mentions:   Multimedia Messaging Service

5. Vodafone UK passes on 100 percent of charity donations made by text

   Explore Article 160Characters Association (Jul 6 2010) Operator Services , SMS , EMEA

   From 6 July Vodafone UK has become the first mobile operator to paass on 100 percent of all charty donations made by SMS. (Read Full Article)
   

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6. MBNA Launches New Text Banking Service

   Explore Article 160Characters Association (Jul 5 2010) SMS , EMEA

   The Bank of America brand and Europe's largest credit card provider has launched a new mobile banking text service with help from Birmingham, UK based Oxygen8. (Read Full Article)
   

   Comment on Article Mentions:   Bank of America

7. World Cup Spikes SMS Mobile Scamming

   Explore Article 160Characters Association (Jun 30 2010) Mobile Security , Mobile Spam , SMS , Congress & FCC

   Jay Seaton, Chief Marketing Officer at mobile messaging specialists Airwide Solutions believes that recent reports about an increase in SMS spam surrounding the 2010 FIFA World Cup can be avoided if mobile users know the precautions to take. (Read Full Article)
   

   Comment on Article Mentions:   Airwide Solutions   Jay Seaton

8. Permission and Trust Essential to SMS Marketing Survival

   Explore Article 160Characters Association (Jun 29 2010) MMS , Mobile Marketing , SMS

   The essential criteria of successful SMS & MMS marketing campaigns are permission and trust and non compliant campaigns are endangering the commercial future of the medium according to a free mobile marketing report by Dynmark. (Read Full Article)
   

   Comment on Article Mentions:   Multimedia Messaging Service

9. Younger Germans prefer mobile purchasing via Sms, Im, Mms

   Explore Article 160Characters Association (Jun 24 2010) MMS , SMS

   New research into the use of mobile phones to make purchases suggests that while the mobile web dominates, SMS has its place too with 49 percent of Germans preferring SMS, IM or MMS as their method of buying mobile content. (Read Full Article)
   

   Comment on Article Mentions:   SMS   Multimedia Messaging Service

10. A fifth of under 16s admit to risky random texting

    Explore Article 160Characters Association (Jun 7 2010) SMS , EMEA

    A poll of 1,382 people aged between 13 and 16 has found an increasing trend towards sending a text message to a random number and waiting for a reply. (Read Full Article)
    

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11. Monitor your home with SMS

    Explore Article 160Characters Association (Jun 3 2010) Americas

    Intamac Systems Ltd and D-Link have partnered to create the D-Link Home Monitoring Starter Kit which can report on the security and also energy consumption of your house. Alerts can be sent by text, email or voice. (Read Full Article)
    

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12. Social Use: 1GOAL campaign harnesses football world cup and mobile phone companies to benefit millions

    Explore Article 160Characters Association (Jun 1 2010)

    The world's biggest ever mobile phone campaign has been launched. Mobile companies from round the world have joined forces to offer more than 1.5billion people the chance to show their support for 1GOAL with over a billion text messages going out over the coming weeks. (Read Full Article)
    

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13. Kenyan's using SMS to access Email and IM on mobile

    Explore Article 160Characters Association (May 28 2010) EMEA

    Over 15 million subscribers will now be able to access mobile email and IM thanks to the new Kipokezi service from ForgetMeNot Africa and Safaricom (Read Full Article)
    

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14. tyntec provides SMS Hubbing for BT's Global Telecom Markets

    Explore Article 160Characters Association (May 25 2010) Operator Services , SMS

    The fully GSMA compliant hubbing solution International Messaging Transit (IMT), will be offered to MNOs and MVNOs globally. (Read Full Article)
    

    Comment on Article Mentions:   Technology   Gsma

15. Guest Article: Paving the Path to No10, one text message at a time

    Explore Article 160Characters Association (May 17 2010) SMS , EMEA

    As the dust begins to settle on Britain's first coalition government in 70 years Jay Seaton, Chief Marketing Officer at Airwide Solutions discusses how mobile messaging could have been used to help win a greater share of the vote. (Read Full Article)
    

    Comment on Article Mentions:   Airwide Solutions   Twitter   Jay Seaton

16. Location-aware Texting Service to Combat STI

    Explore Article 160Characters Association (May 15 2010) SMS , EMEA

    NHS Grampian has set up a special text service to help people in Scotland prevent sexually transmitted infections. A texting programme to curb excess drinking set up as well. (Read Full Article)
    

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17. SMS driven money transfer vital to developing market mpayments

    Explore Article 160Characters Association (May 10 2010)

    A new report by Juniper Research on the mobile payments sector suggests that SMS driven mobile payments are the main driver of the mobile payments market in developing nations and are increasing at a rate of 30 percent a year. (Read Full Article)
    

    Comment on Article Mentions:   Juniper Research

18. txtNation goes live in Brazil with premium rate SMS billing service

    Explore Article 160Characters Association (May 4 2010)

    txtNation, already active in Mexico, Argentina, Bolivia, Chile, Columbia, Ecuador, Peru and Venezuela has just added Brazil to its South American premium SMS billing service collection. (Read Full Article)
    

    Comment on Article Mentions:   Nextel

19. Twitter Jumps On Cloudhopper

    Explore Article 160Characters Association (Apr 27 2010) Mobile Social Networking , SMS

    SMS technology company Cloudhopper based in Seattle has been bought by Twitter for an undisclosed sum. (Read Full Article)
    

    Comment on Article Mentions:   Technology   Twitter

20. Nearly half of mobile phone users worldwide to make mobile payments by 2014

    Explore Article 160Characters Association (Apr 26 2010)

    New research from Juniper suggests that nearly half of all mobile phone users worldwide will pay by mobile for both digital and physical goods by 2014. This represents a growth of nearly a billion users compared to 2010. (Read Full Article)
    

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21. Global Messaging Awards 2010 Open for Entries

    Explore Article 160Characters Association (Apr 21 2010) SMS

    Text messaging services and companies now have the opportunity to shine. The 7th annual Mobile Messaging Awards Gala Dinner will take place on 22nd June in London and companies are invited to enter the awards to give themselves the opportunity to pick up a coveted award on the night. The final closing date for entries is 31st May 2010. (Read Full Article)
    

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22. Haiti Earthquake Relief Attracted Mobile Donations

    Explore Article 160Characters Association (Apr 21 2010) EMEA

    More than 28% of all French, German and UK donors pledge financial support for Haiti via mobile according to MMA research. (Read Full Article)
    

    Comment on Article Mentions:   Mobile Marketing Association

23. European Southern Observatory selects Derdack message master Enterprise Alert

    Explore Article 160Characters Association (Apr 19 2010) SMS

    The European Southern Observatory in Santiago, Chile has selected Derdack message master Enterprise Alert to increase availability for critical IT services. Existing network monitoring functionality will be augmented with automated mobile notification capabilities. (Read Full Article)
    

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24. Mobile ticketing to reach 1 in 10 by 2014

    Explore Article 160Characters Association (Apr 7 2010)

    More than one in ten mobile subscribers will use mobile ticketing services by 2014, says analyst Juniper Research in its new Mobile Ticketing Report. (Read Full Article)
    

    Comment on Article Mentions:   Juniper Research

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