Articles from gomonews.com

Mobile advertising SMS can now hit 500 million in Latin America

Explore Article gomonews.com (Sep 1 2010) Mobile Marketing , Mobile Spam , Operator Services , Americas

Announced last March by the CTIA, the Latin America Common Short Code (CSC) initiative had a single goal: to create a single short-code system that covered the entire Latin American market. Supported by the major operators in the region, and powered by technology from Syniverse, the system has officially been launched today. We take a closer look. Continue reading → (Read Full Article)

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Sprint offers mobile video for free – for unlimited football fans

Explore Article gomonews.com (Aug 16 2010) MMS

It's the news that all mobile video enthusiasts have wanted to hear. Through an officially-branded app, Sprint is offering subscribers access to live television free from additional charges. The only piece of bad news is that it's only of use to you if you're also an American football fan. Continue reading → (Read Full Article)

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Mobile advertising and marketing hot news: Apple iAds, coupons and LBS

Explore Article gomonews.com (Aug 16 2010) Mobile Marketing , Mobile Spam

Here's your morning round-up of the best mobile marketing and advertising stories from GoMo News. Apple's controlling nature may be hampering the launch of the iAds network; Yahoo Japan buys into LBS mobile advertising; musicians get more options for branded marketing applications; and more... Continue reading → (Read Full Article)

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Mobile advertising and marketing news and links: MMA, Nexage and India

Explore Article gomonews.com (Aug 6 2010) Mobile Marketing , Mobile Spam , APAC

Here's Friday's mobile marketing and advertising news and links update. We've got the first in a line of Nexage updates; a look at effective mobile marketing in India; a US boost for local and State tourism; and more... Continue reading → (Read Full Article)

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The Red Cross places its faith in mobile payments for charity

Explore Article gomonews.com (Jul 27 2010)

When Haiti was hit by a massive earthquake in January of this year, relief organisations around the world sprang into action. But more than ever before, the Haiti disaster showed how mobile can be used as a channel for donations. And mobile charity mGive impressed the Red Cross so much that the two organisations will be working together around the world. Continue reading → (Read Full Article)

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Both teens and parents are guilty of "text abuse"

Explore Article gomonews.com (Jul 15 2010)

Mobile phone maker LG has run a survey about SMS that it calls the Text Ed Survey. It's designed to give parents a better idea of what it is that teenagers actually use their texts for. And it has turned up some surprising results about the parents as well! (Read Full Article)

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Top mobile advertising and marketing news and links

Explore Article gomonews.com (Jun 30 2010) Mobile Marketing , Mobile Spam , EMEA

Check out this morning's best mobile marketing and advertising stories here on GoMo News: pizza chains are the top mobile marketers; Orange UK gets advertising wrist-slap; in-store marketing is the future; and more.... (Read Full Article)

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Vodafone and WIN make changing operator as easy as sending an SMS

Explore Article gomonews.com (Jun 29 2010) Operator Services

Mobile operator Vodafone has just announced a new deal with WIN plc. This new service makes it possible for consumers to switch to Virtual Networks that run on Vodafone with the speed of an impulse buy. Subscribers can switch to a new network, and get all their settings changed, by simply sending an SMS. (Read Full Article)

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Mobile marketing and advertising hot stories: video, Sms, At&t, Verizon

Explore Article gomonews.com (Jun 15 2010) Mobile Marketing , Mobile Spam

Here's our round-up of the hot mobile advertising and marketing stories from this morning. We've got moves from AT&T and Verizon; a video advertising double whammy from Jumptap and iVdopia; SMS and MMS advertising; and more... (Read Full Article)

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Mad Mobile Oil Spill Relief SMS Donation

Explore Article gomonews.com (Jun 10 2010) SMS

This week Mad Mobile partnered with mGive to power the “Oil Spill Relief” mobile giving SMS text message donation campaign to raise money to aid in the cleanup of the BP Oil Spill in the Gulf of Mexico. “As a Gulf company it was important to us to use the mobile channel to raise money to [...] (Read Full Article)

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Mobile advertising and marketing hot topics: iPad, mobile radio, HTML5 and SMS

Explore Article gomonews.com (Jun 9 2010) Mobile Applications , Mobile Marketing , Mobile Spam

This is one busy week in mobile advertising. We've rounded up the hottest news stories about marketing and advertising over mobile for you here - iPad ads are selling for 5 times their on-line equivalent; a US hospital advertises it's A&E over mobile; more support for HTML5; and more.... (Read Full Article)

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Mobile Marketing Technology - a danger to marketing agencies?

Explore Article gomonews.com (Jun 3 2010) Mobile Marketing , Mobile Spam

Technology advances in the mobile marketing world are providing more and more advertisers with the tools they need to plan, deliver and manage their own mobile marketing campaigns. The advances enable anyone with an idea to deliver highly personal, targeted and interactive engagement. But what are these technologies? What effect do they have on the role of the traditional agency and their clients, as the power of mobile marketing technology grows? Is the traditional way of managing a marketing campaign to the outside world becoming extinct? (Read Full Article)

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Mobile advertising and marketing hot news: iPad, location and SMS

Explore Article gomonews.com (Jun 3 2010) MMS , Mobile Marketing , Mobile Spam , EMEA

Want some hot links and short stories on mobile marketing? Read on for news on LBS from NAVTEQ; iPad advertising from AdMob; US acquisitions from Velti; and much more... (Read Full Article)

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Mobile social networking sees explosive growth

Explore Article gomonews.com (Jun 2 2010)

Social networking through mobile devices is the fastest growing use for smartphones, according to digital analytics firm comScore. The number of people using social networking applications on their smartphones has grown by 240% since last year. (Read Full Article)

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Mobile TV: 80% of young UK residents want it

Explore Article gomonews.com (Jun 1 2010) EMEA

Research results from YouGov have been seized by mobile TV company Telegent Systems. The survey-based research claims that 58% of UK residents claim they would use free-to-air mobile TV - and Telegent Systems claims that existing television broadcasting systems can be used to drive mobile TV to this audience. (Read Full Article)

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LTE could be waste of mobile operator money says Aircom

Explore Article gomonews.com (May 26 2010) Operator Services

AIRCOM International has announced today that mobile operators should be looking at options other than LTE. For networks that are struggling to keep up with the explosion in mobile data usage, AIRCOM says they should consider the much cheaper option of HSPA+ (Read Full Article)

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Mobile advertising and marketing top news: LBS, hotels and SMS

Explore Article gomonews.com (May 25 2010) Mobile Marketing , Mobile Spam , Operator Services , SMS

It's always important to remember that it's not just the Googles and Admobs of this world that drive mobile advertising. There is a growing swell of support for mobile as a channel amongst hoteliers and others in the hospitality sector. We've got a selection of fresh stories about it right here; along with the DealChirp LBS app supporting a local shopping campaign in Boise; and the continuing growth of SMS as a marketing tool. (Read Full Article)

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Mobile advertising and marketing round-up

Explore Article gomonews.com (May 21 2010) MMS , Mobile Marketing , Mobile Spam

Here's a round-up of mobile marketing and advertising stories that grabbed our attention over the night. Google is taking shots at Apple advertising; mobile video is being pushed as an ad channel by a new mobile search service; and an Irish mobile advertising firm has won big in a funding round. (Read Full Article)

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OfferMobi mobile advertising growing fast in one month

Explore Article gomonews.com (May 20 2010) Mobile Spam

Here's the deal: it's hard to measure "impressions" on mobile. You can't even tell if someone moused over something, because there's no mouse on a touch-screen. So, more and more, advertisers are only being asked to pay when something really measurable happens. And if today's announcement from OfferMobi is anything to go by, that's a popular proposition amongst mobile advertisers. (Read Full Article)

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Indian mobile marketing market 101: Meet the Zoozoos

Explore Article gomonews.com (May 19 2010) Mobile Marketing

Review: Dimwitted characters make for brilliant marketing stroke Indian Mobile Market 101 is a periodic feature to bring GoMo News’ readers up to speed with one of the world’s most interesting telecom markets. Ever since the Zoozoos made their debut during the (frequent) commercial breaks of the 2009 Indian Premier League cricket extravaganza, they have captivated the imagination of the Indian public. (Read Full Article)

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Masabi supplies thetrainline with secure 2D codes

Explore Article gomonews.com (May 18 2010) Mobile Security , EMEA

Rating: System designed to work with any handset A deal which will see virtually anybody in the UK with a mobile phone being able to buy a rail ticket has just been signed by Masabi with thetrainline.com. Part of the system employs Masabi's EncryptME technology and secure 2D (Aztec) barcodes. (Read Full Article)

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Microsoft, NBC and boring mobile advertising

Explore Article gomonews.com (May 18 2010) Mobile Spam

Yesterday was the most magical time of the year for advertisers and American TV networks. The NBC upfront gave advertisers a chance to view the autumn line-up of shows on the network, and consider buying advertising ahead of time. It also saw the launch of Microsoft and NBCs new "multi-screen" advertising campaign, which will see ads running across TV, computer and mobile phones. (Read Full Article)

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MyScreen Mobile new mobile advertising service with mobile brand Claro in Brazil and 20% CTR

Explore Article gomonews.com (May 18 2010) Mobile Spam

MyScreen has launched a new interactive mobile advertising technology in Brazil. (Read Full Article)

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1Goal set be biggest text campaign ever

Explore Article gomonews.com (May 18 2010) SMS

Rating: Mobile web site could do with some help, though The mobile equivalent of Band Aid has just got under way. Instead of building on music, 1Goal will focus on football. With over 1 billion text messages going out to people in the coming weeks, 1Goal is set to become the largest, cause-related campaign in history. (Read Full Article)

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