Virgin Mobile USA

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Technologies: MMS, Mobile Applications, Mobile Marketing, Mobile Security, Mobile Social Networking, Mobile Spam, Operator Services, Smartphones, SMS
Regions: Americas, APAC, EMEA
Standards & Legislation: Congress & FCC, Distracted Driving, Handset Exclusivity

About Virgin Mobile USA

Virgin Mobile USA (VM) is a cellular telephone company that is a joint-venture between Sir Richard Branson's Virgin Group and Sprint Nextel. Virgin Mobile USA uses Sprint's CDMA-based Personal Communications Service (PCS) network. Virgin Mobile USA began operating in the summer of 2002 and was one of the first companies in the United States to offer prepaid cellular service, and was the first prepaid-only provider. As of January 2007, Virgin Mobile USA has 4.6 million users.

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The corporate office of Virgin Mobile USA, Inc., is located in Warren, New Jersey. Legal issues are managed in Warren and in the company's offices in New York City. The IT offices are located in Walnut Creek, California. Customer services are handled at its four call centers (known as "Virgin Mobile At Your Service", originally called "Virgin Mobile Central Intelligence") in Manila, Philippines; Spokane, Washington; Albuquerque, New Mexico; and Lake City, Florida. The company also has many at-home agents based throughout the United States contracted through West Corporation. ICT Group holds the contract to provide customer support in Spokane and Manila for Virgin Mobile USA customers. Client Logic supports the centers in Lake City and Albuquerque.

Handsets and airtime are sold through the company's website and various retail outlets, such as Wal-Mart, Target, and Best Buy, and major grocery and drug store chains such as Walgreens, Rite Aid, and CVS/Pharmacy. Additionally, existing Virgin Mobile USA customers can purchase prepaid airtime using a credit or debit card or a PayPal account. Virgin Mobile USA does not maintain its own retail stores.

In 2004, Virgin Mobile USA came under criticism for inventing the "Chrismahanukwanzakah" fictional holiday for use in an advertising campaign which went to air over the Christmas period. The fictional holiday combined elements of Christmas, Chanukkah, and Kwanzaa into one celebration in a satirization of the effect of political correctness on the Christmas season. The "Chrismahanukwanzakah" name was used again in December 2007.

In May 2007, Virgin Mobile USA initiated an Initial public offering filing with the United States Securities and Exchange Commission.

  1. Mentioned In 7 Articles

  2. Google to Keynote CTIA Mobile Marketing Seminar

    Explore Article Wireless Developer's Journal (Mar 2 2010) Mobile Marketing

    Google to Keynote CTIA Mobile Marketing Seminar ...any; Samsung Telecommunications of America; Shazam; Sixteen30; Valhalla Partners; Verizon Wireless; Virgin Mobile USA; and Yahoo!, among others. “Mobile Marketing and Advertising” will take place from 9:00 a.m. to 5:3... (Read Full Article)

    Comment on Article Mentions:   Airwide Solutions   Technology   Twitter

  3. Non-Profits Set Up Mobile Giving for Chile

    Explore Article Wireless Week (Mar 1 2010)

    ... also said on Saturday that it was waiving text-messaging fees for Sprint, Nextel, Boost Mobile and Virgin Mobile USA customers who send mobile donations to short codes associated with organizations participating in t... (Read Full Article)

    Comment on Article Mentions:   Virgin Mobile USA   Mobile Giving Foundation   Nextel

  4. Once again, rumours surface about T-Mobile and Sprint merger

    Explore Article gomonews.com (Dec 11 2009) Americas

    ...cess - and it will be even bigger and messier in the States. After all, Sprint just finished buying Virgin Mobile USA. And if you bring the technology side of things into it, it gets even messier. Sprint networks run ... (Read Full Article)

    Comment on Article Mentions:   Technology   AT&T   T-Mobile

  5. Documents Reveal Mystery Bidder For Virgin Mobile USA During Eight Month Sale Process

    Explore Article mocoNews (Sep 4 2009)

    A document filed with the SEC provides explicit details of the eight-month long sale of Virgin Mobile USA (NYSE: VM) to Sprint (NYSE: S) Nextel. The day-to-day account reveals that Virgin Mobile was able t... (Read Full Article)

    Comment on Article Mentions:   Sprint Nextel   Virgin Mobile USA   Nextel

  6. FTC, DOJ Approve Sprint-Virgin Mobile Deal

    Explore Article eweek.com (Aug 26 2009) Congress & FCC

    FTC, DOJ Approve Sprint-Virgin Mobile Deal ...ent of Justice gave the green light Aug. 24 to Sprint Nextel's proposed $483 million acquisition of Virgin Mobile USA. The agencies' reviews of the deal, announced July 28, covered the antitrust aspects of the transac... (Read Full Article)

    Comment on Article Mentions:   Sprint Nextel   Virgin Mobile USA   Virgin Mobile

  7. A take on Sprint deal: The Future of Prepaid Rests in Intelligent Services

    Explore Article Mobile Messaging 2.0 (Jul 28 2009)

    A take on Sprint deal: The Future of Prepaid Rests in Intelligent Services With today’s announcement that Sprint Nextel has agreed to acquire Virgin Mobile USA, once again we are reminded that the prepaid market is a much more important market than many peop... (Read Full Article)

    Comment on Article Mentions:   Technology   Sprint Nextel   Virgin Mobile USA

  8. Free Virgin mobile USA Festival with Weezer, Blink-182, Public Enemy and Franz Ferdinand plus donation SMS

    Explore Article gomonews.com (Jun 24 2009)

    Free Virgin mobile USA Festival with Weezer, Blink-182, Public Enemy and Franz Ferdinand plus donation SMS Virgin Mobile USA will have a FreeFest on Sunday august 30 at Merriweather Post Pavillion in Columbia. The admission... (Read Full Article)

    Comment on Article Mentions:   Dan Schulman   Virgin Mobile USA

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