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Social media is key to mobile merchandising - Mobile Commerce Daily
Explore Article Mobile Marketer (May 10 2010)
... video There have been 10,000-plus purchases made from the App Store via the Game Trail, an app for Apple’s iPhone that claims a 10 percent browser-to-buyer conversion rate. Please click here to read the entire sto...
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Despite America's iPhone Obsession, We're Behind the World's Mobile Calling Curve - Techtonic Shifts Blog - Newsweek.com
Explore Article Newsweek Blogs (May 10 2010)
...For now, alas, we remain in a strange position. We might make the coolest phones in the world, like Apple’s iPhone, but when it comes to using them, we’re the laggards of the world. As others have pointed out, if y... (Read Full Article)
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NHL’s Vancouver Canucks app boosts revenue via mobile ticketing
Explore Article Mobile Marketer (May 9 2010)
The NHL’s Vancouver Canucks claim that its commerce-enabled mobile application for Apple’s iPhone and iPod touch has become the most popular NHL team application in the App Store. The National Hock...
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Five trends driving mobile marketing and commerce this year
Explore Article Mobile Marketer (May 4 2010)
...igure out their mobile strategy. Google’s Android is on its way to becoming the PC of mobile, while Apple’s iPhone and iPad operating system will take over the closed role that the Mac OS plays in computers. The Go...
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How Apple's iAd Could Blow Marketers' Mobile Budgets
Explore Article mocoNews (May 3 2010)
Dozens of questions remain about Apple’s plans to get into the mobile advertising business, from how much a campaign will cost to which ap......lick-through rate, the advertiser will have to pay around $6 million more. The $1 million year-long iPhone campaign becomes a $7 million campaign (many more times Land Rover’s and Jaguar’s combined 2009 bud...
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Pepsi rolls out multifaceted LBS mobile loyalty initiatives
Explore Article Mobile Marketer (May 2 2010)
...tworking application Foursquare and the launch of its own Pepsi Loot location-based application for Apple’s iPhone and iPod touch. “Pepsi Loot is what we hope is going to be the first geo-based iPhone application that has a loyalty program associated with it,” said Margery Schelling, chief marketing...
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Phoenix Coyotes tap mobile to connect with fans
Explore Article Mobile Marketer (Apr 26 2010)
...or device. A mobile score Thwapr supports more than 250 different types of mobile phones, including Apple's iPhone, RIM's BlackBerry Curve and Motorola Droid, as well as Samsung and LG models. “The key objective is...
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Ford Dealer Ad Group drives customer acquisition via mobile coupons - Mobile Commerce Daily
Explore Article Mobile Marketer (Apr 22 2010)
... out health grades to restaurants, CPG brands Evincii has launched its Shop to Lose application for Apple’s iPad, iPhone and iPod touch to help consumers make healthy choices when grocery shopping and eating out. Click h...
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The secret social network success: RIM now advertising its BBM messenger direct to consumers
Explore Article Dean Bubley's Disruptive Wireless (Apr 13 2010)
...mber of students with BlackBerries is unexpected to many - there seems to be an assumption that the iPhone would be the device of choice, while in fact RIM has a "secret weapon"The proprietary BBM messaging......han convergence- Communications is more important than contentA side-issue here is that RIM (unlike Apple, or in the past Symbian) has been directly targeting prepaid users with low-end devices. Given the ... (Read Full Article)
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Analyst Angle: Mobile consumer content and applications finding play in the enterprise - RCR Wireless News
Explore Article Mobile Technology (Mar 31 2010)
...een testing smart phones like the HTC G1, Nokia enterprise devices like the E75, the HTC Droid, the Apple iPhone and the Samsung Rugby, a ruggedized non-smart phone device. Turns out that employees, left to their... (Read Full Article)
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Mobile Data Traffic Swells 193% - InternetNews.com
Explore Article internetnews.com (Mar 29 2010)
...ow much growth are we talking? Try a 193 percent year-over-year increase in smartphone traffic. The Apple iPhone continues to dominate in wireless data, though newcomers like Google's Android mobile OS are gainin... (Read Full Article)
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Is Apple aiming to “revolutionise” mobile advertising? Or work with Google?
Explore Article gomonews.com (Mar 29 2010)
... to serve you ads. There has been a suggestion that this would be an iPad specific service - but if Apple can do it on iPad there’s no reason it wouldn’t do it on iPhone as well. What we think? Given that Apple spent $300 million buying Quattro last year, it’s reasonable that it would want to put that money t...
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Yahoo puts into place ambitious mobile advertising strategy
Explore Article Mobile Marketer (Mar 28 2010)
... able to deliver consistently.” New search apps At CTIA Wireless 2010 last week, Yahoo released two iPhone applications—Yahoo Sketch-a-Search and Yahoo Search—to make search more engaging for consumers whil...... click-to-download-in-the-App-Store advertising for more than a year—banners that tie directly into Apple’s iTunes. Yahoo also has integrated with MovieTickets.com and corresponding click-to-buy-movie-tick...
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Platform Support for m-Commerce Continues To Build Momentum
Explore Article Forrester Blogs (Mar 26 2010)
...merce providers must help their clients navigate, stay on top of, and manage this pro-actively. For iPhone apps this means stewardship of the approval process with Apple, and with RIM it can mean versioning the solution for multiple devises, and with Android it can mea... (Read Full Article)
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Mobile OS Battles Escalating with Growth of Connected Devices: Report
Explore Article eweek.com (Mar 26 2010)
...is to offer application and content that is compelling on multiple platforms." A current example is Apple’s decision to make its iPad, set to arrive April 3, run the iPhone OS. It’s understating things to say that many consumers are already comfortable with and dedicated ... (Read Full Article)
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Look after your smartphone, and your smartphone will look after you
Explore Article IT security news, reviews and opinion (Mar 26 2010)
...ber criminals to spread malware even further and wider â and to a potential new demographic. When Apple cleared its app store of anything that was mildly adult-focused, I remember reading a comment that ......ts app store of anything that was mildly adult-focused, I remember reading a comment that while the iPhone would now be free from adult material, it can still be accessed via the Safari browser. So think ... (Read Full Article)
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Faster than a locomotive, leap over giant buildings - yes, its... SMS! Text messaging has twice the users of email, twice the size of television
Explore Article Communities Dominate Brands (Mar 25 2010)
...t 2 billion dollars globally. The iPod was the tech press darling for much of the past decade until Apple launched the iPhone. The Blackberry is a loved mobile messaging device that is optimized for wireless email, and it has... (Read Full Article)
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Wells Fargo, Visa partner on SMS alerts for cardholders - Mobile Commerce Daily - Banking
Explore Article Mobile Commerce Daily (Mar 24 2010)
...lly. The bank’s mobile portfolio includes a mobile Web site, SMS initiatives and an application for Apple’s iPhone. Visa is a global payments technology company that connects consumers, businesses, financial instit...
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How to do Clever Mobile Advertising in 2010? Don't copy web!
Explore Article Communities Dominate Brands (Mar 15 2010)
...rowing 'buzz' in the mobile ad space is the adver-app for smartphones, in particular all those cool Apple iPhone apps. WE CAN COPY FROM THE WEB Yes, we can copy ad concepts from the web (or any other legacy mass ... (Read Full Article)
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Has RIM's BlackBerry app strategy failed? - Mobile Marketer - Manufacturers
Explore Article Mobile Marketer (Mar 12 2010)
... seems to have failed. Research in Motion's BlackBerry App World is significantly less crowded than Apple’s App Store. As of the beginning of this year, there were around 150,000 applications in iTunes, wh......Berry applications. Part of the reason may be the fact that there is so much advertising around the iPhone and its applications. The same holds true for Android. But when was the last time you saw a ...
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Don't Go for the Fool's Gold in Mobile. There is Real Gold for you
Explore Article Communities Dominate Brands (Mar 11 2010)
...have seen estimates that it costs something like 15,000 to 50,000 dollars to develop an app for the Apple iPhone. Lets do quick math. If there are 150,000 apps in the App Store and it cost say 30,000 dollars on a... (Read Full Article)
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The Rise of the Smartphone and Need for Secure Open OS | Wireless Week
Explore Article Wireless Week (Mar 9 2010)
Comment "I appreciate the concern which is been rose. The things need to be sorted out because it is about the ..." - vernon getzler
...minated by Symbian and Windows Mobile, the latest figures give a significant share of the market to Apple's iPhone and Android-based devices. Research In Motion (RIM) is, of course, very strong, particularly in Nor...
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Google exec: Mobile to soon have more targetability than TV, radio or Internet
Explore Article Mobile Marketer (Mar 4 2010)
...here we’ve focused our energies—high-end Web-enabled mobile devices are the future of mobile.” When Apple rolled out the first iPhone in 2007, it cost $600 and only ran on the Edge network, and was only sold via Apple and AT&T. Now iPhones are 20 times faster, the operating system is much better and you can buy 16GB...
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The top 10 apps to save you money - Times Online
Explore Article Times Online (Mar 1 2010)
...apps. We tried out some of the most popular and highlight some of the best. VOUCHERCLOUD (free) The Apple iPhone app provides a list of discounts and special offers locally. It uses its in-built GPS to determine ...
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