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Social media is key to mobile merchandising - Mobile Commerce Daily
Explore Article Mobile Marketer (May 10 2010)
...owser-to-buyer conversion rate. Please click here to read the entire story on Mobile Commerce Daily Android overtakes iPhone for No. 2 smartphone OS Google’s Android is second to Research In Motion’s BlackBerry operating system, beating Apple’s iPhone in the No. 2 slot, per NPD Group research. Please click here to read the entire story on M...
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Five trends driving mobile marketing and commerce this year
Explore Article Mobile Marketer (May 4 2010)
...nline giants with mobile skin in the game – will have to figure out their mobile strategy. Google’s Android is on its way to becoming the PC of mobile, while Apple’s iPhone and iPad operating system will take over the closed role that the Mac OS plays in computer...
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Mobile ad space hot acquisition target, while VCs target mobile developers - RCR Wireless News
Explore Article Mobile Technology (May 3 2010)
...o native or Web-based, the more important question at the moment may be which platforms to support. Apple's OS; Google's Android; Research In Motion Ltd.'s BlackBerry; Palm Inc.'s WebOS; Nokia Corp.'s Symbian; Microsoft Corp.'s ...
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The secret social network success: RIM now advertising its BBM messenger direct to consumers
Explore Article Dean Bubley's Disruptive Wireless (Apr 13 2010)
...han convergence- Communications is more important than contentA side-issue here is that RIM (unlike Apple, or in the past Symbian) has been directly targeting prepaid users with low-end devices. Given the ......%+ prepay, this is a completely open field that other smartphone platforms have abdicated, although Android is catching up now). The secret social network success: RIM now advertising its BBM messenger direc... (Read Full Article)
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Mobile Data Traffic Swells 193% - InternetNews.com
Explore Article internetnews.com (Mar 29 2010)
...s the story. Smartphone data traffic grew 193 percent year-over-year in the month of February, with Apple dominating the market but Android making its presence felt slowly but surely, according to a report from AdMob. AdMob, which Google (... (Read Full Article)
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Is Apple aiming to “revolutionise” mobile advertising? Or work with Google?
Explore Article gomonews.com (Mar 29 2010)
If Apple really wants to turn mobile advertising on it's head with the iPad, let's hope that it does a bette...... information about you and your interests through it’s search engine and Google Mail alone. But the Android platform certainly isn’t as well used (yet) as iPhone. Depending on how this “iAd” business plays o...
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Yahoo puts into place ambitious mobile advertising strategy
Explore Article Mobile Marketer (Mar 28 2010)
...atforms as well. “In 2009 most of our apps were for iPhone and BlackBerry, and in 2010 we’re adding Android to the mix—you should see Yahoo apps for Android fairly soon,” Mr. Katz said. “Yahoo is platform agnostic—we go where our users go, and the prolifer...... click-to-download-in-the-App-Store advertising for more than a year—banners that tie directly into Apple’s iTunes. Yahoo also has integrated with MovieTickets.com and corresponding click-to-buy-movie-tick...
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Platform Support for m-Commerce Continues To Build Momentum
Explore Article Forrester Blogs (Mar 26 2010)
..., and manage this pro-actively. For iPhone apps this means stewardship of the approval process with Apple, and with RIM it can mean versioning the solution for multiple devises, and with Android it can mean best practices in security. And for the mobile web, this is about browser support and b... (Read Full Article)
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Mobile OS Battles Escalating with Growth of Connected Devices: Report
Explore Article eweek.com (Mar 26 2010)
...t written for various OSes, the native display resolution support must be customized.” For example, Apple’s OS uses a half-VGA pixel format on a 3.5-inch screen, states the report, while Android supports an 800- by 480-pixel format. Challenges or not, consumer adoption, and shipment numbers, w... (Read Full Article)
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How to do Clever Mobile Advertising in 2010? Don't copy web!
Explore Article Communities Dominate Brands (Mar 15 2010)
...Korea or Italy or Finland. The typical BMW owner in Germany is not the nerdy mobile tech geeks like Apple iPhone and Google Android fanatics on the West Coast of America. Yet they 'loved' this mobile ad campaign so much that 30% of... (Read Full Article)
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Has RIM's BlackBerry app strategy failed? - Mobile Marketer - Manufacturers
Explore Article Mobile Marketer (Mar 12 2010)
...gnificantly. Historically, BlackBerry has been perceived as not being developer-friendly. Moreover, Apple and Android have cleaner, easier SDKs for developers to leverage. “Any basement vanity press can produce a smar...
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Comment on Article Mentions: iPhone Android ABI Research
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Don't Go for the Fool's Gold in Mobile. There is Real Gold for you
Explore Article Communities Dominate Brands (Mar 11 2010)
...marketing efforts and your various other integration and development costs. And its nothing against Apple. The same is equally true of Android, Nokia Ovi, Windows Mobile etc. Any app store. Currently, that is not a viable business model. It i... (Read Full Article)
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The Rise of the Smartphone and Need for Secure Open OS | Wireless Week
Explore Article Wireless Week (Mar 9 2010)
Comment "I appreciate the concern which is been rose. The things need to be sorted out because it is about the ..." - vernon getzler
...minated by Symbian and Windows Mobile, the latest figures give a significant share of the market to Apple's iPhone and Android-based devices. Research In Motion (RIM) is, of course, very strong, particularly in North America. ...
(Read Full Article)
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Google exec: Mobile to soon have more targetability than TV, radio or Internet
Explore Article Mobile Marketer (Mar 4 2010)
...n. Google has made tremendous strides in mobile, including mobile search and the development of the Android operating system powering phones such as the Motorola Droid and its own Nexus One. Google’s increas......here we’ve focused our energies—high-end Web-enabled mobile devices are the future of mobile.” When Apple rolled out the first iPhone in 2007, it cost $600 and only ran on the Edge network, and was only so...
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The top 10 apps to save you money - Times Online
Explore Article Times Online (Mar 1 2010)
...like the HTC Hero), have also started to offer them. BlackBerry has about 5,000 applications, while Apple says it has more than 140,000. Google’s Android handsets can access about 19,000 apps. We tried out some of the most popular and highlight some of ...
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Apple's Ban On Racy Apps Due To Rising Complaints; But Major Pubs Get A Pass
Explore Article mocoNews (Feb 23 2010)
...e also reserves the right to remove apps that violate its terms, but at this point, considering the Android app store is still much smaller than Apple’s, it will exert a much lighter touch on what sort of material gets removed.
(Read Full Article)
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Mobile World Congress 2010 - A review by Strand Consult
Explore Article gomonews.com (Feb 23 2010)
...r. This will result in either the company with the largest volume from their own production (Nokia, Apple and Samsung) or the company with most partners (Android and Windows Mobile) winning in the long term. But right now there is only one winner - and that is ... (Read Full Article)
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Mobile World Congress: 49,000 visitors go home, sated on Google, Microsoft and Apple
Explore Article Mobile Marketer (Feb 18 2010)
...so yet another Mobile World Congress ends, with lots of talk about Google, Microsoft, applications, Apple and the future of mobile. There was plenty of debate the sheer number of app stores and how applica......Google toward mobile world domination. We saw this at the Consumer Electronics Show in January, but Android is gaining even more momentum with handset partner announcements from Alcatel, Dell, HTC, LG, Motor...
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10 Reasons Why Big Telecoms Want to Crush Google Before It's Too Late
Explore Article eweek.com (Feb 18 2010)
...didn't take off nearly as quickly as Google had hoped. Vendors failed to quickly jump on board. And Apple's iPhone continued to dominate. But in recent months, all that has changed. Android phones are selling extremely well. Consumers are voting with their wallets and they want Android. That could cause some trouble for carriers. 2. Vendors are signing up Following that, more vendors... (Read Full Article)
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Apple blocks location-based in-app advertising
Explore Article Mobile Marketer (Feb 17 2010)
Apple has taken a stand against location-based advertising within applications for the iPhone and iPod to......ble for advertisers. “But advertisers want to reach consumers across many different devices—iPhone, Android, RIM, Windows—and they want geo-targeting,” he said. “And perhaps more than anything else, advertis...
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Apps aim to solve every mobility problem
Explore Article ft.com (Feb 16 2010)
When Apple Computer launched the iPhone 3G in 2008, it introduced a new option on its iTunes menu: the App Sto......such tasks as managing expenses claims, keeping a mobile call log and tracking vehicle mileage. The Android market includes such productivity-enhancing tools as the TooDo task reminder list and an app that g... (Read Full Article)
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Intel and Nokia Team Up on Mobile Software
Explore Article Technology (Feb 15 2010)
...one. And, if you didn’t catch it, MeeGo also stands as a primary competitor to Google’s Linux-based Android software and as a rival to Apple’s iPhone software and Microsoft’s Windows Mobile. “I think it’s important that there are alternativ... (Read Full Article)
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Apple iPad May Be Causing Spike in App Development
Explore Article eweek.com (Feb 14 2010)
...me in conjunction with new device releases, leading Flurry to believe that "excitement generated by Apple’s iPad event in January is driving this growth." In turn, that has given Apple something of an advantage on the third-party development side: "While Android’s steady new application growth over the second half of 2009 closed the gap against the iPhone, rea... (Read Full Article)
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Zagat expands app features, adds iPad capability
Explore Article Mobile Marketer (Feb 1 2010)
...ad it to the company’s Web site. The updated application, version 3.0, will also be compatible with Apple’s iPad. “We are taking advantage of latest iPhone technology, including augmented reality, to offer......plication version. New users can download the application for $9.99. In November, Zagat launched an Android application (see story). The Android application also uses augmented reality. “Zagat has always been at the forefront of emerging techno...
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