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Top Ten Stories on Mobile Messaging 2.0 for 2007

by Debi Jones

January 3, 2008 at 12:18 pm · Filed under Mobile messaging 2.0, Top Ten, 2007

This is the time of year when many bloggers look back in preparation for looking forward. Mobile Messaging 2.0 will spend some cycles looking forward over the next couple of weeks to what is coming in 2008. First, let’s take a look back at the most viewed posts for the first six months of MM2’s existence.

Clearly, the Apple mystique is demonstrated at MM2 as it has been at so many other sites. Our readers and those searching mobile information love to read about the iPhone. These articles are both criticisms and praises, so there’s no preference for which side one might chose pro or con on the iPhone - just so long as it’s about the iPhone. The impact of this one device on MM2 is representative of it’s impact across the mobile industry in 2007. Love it or hate it - the iPhone was at the center rewriting the dialogue on mobility this year.

Now on to 2008! HNY

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The Future of MM Apps and Services

Worldwide, mobile operators are struggling to maintain their current ARPU levels as competition drives ever-lower pricing for voice minutes and text messaging plans. At the same time, operators are trying to determine what is the secret to developing the next generation of applications and services that enable them to attract new customers, reduce churn and to get more value from their existing customers.

But predicting the next "killer app" is not that simple. And the mobile industry is infamous for bouncing from one topic to the next in a desperate search for the next great app.

Predicting the future is the art of seeing the present logically extended. Given the degree of interdependency -- and invested capital -- among the key players in the value chain, changes in the industry will likely be evolutionary rather than revolutionary.

Hear Airwide CEO Kevin Wood highlight 4 key factors he sees in predicting the future of mobile messaging applications and services in this interview with Telecom TV.

Watch the video

MM2 Position Paper

Airwide Solutions, the sponsor of this site, recently published a white paper by Vince Kadar, their CTO, on their beliefs about how mobile messaging is evolving and why this next generation of infrastructure and applications merits the "2.0" moniker. Airwide invites you to read and react to the paper - it's eager to engage with and learn from those interested in the future of mobile messaging.

Read the white paper.

Event-blogging from June

Global Messaging Conference, Monaco