American’s Spend More than 4.5 Hours Per Month Browsing on Smartphones
by Darla Mack
In a release published by M:Metrics last month, a study shows that the American population spends over 4.5 hours browsing on their smartphones.
Looking at the trend it seems the most popular site visited by US users was Craigslist. To me, that’s surprising… then again I’m not a big Craigslist user. UK consumers favored Facebook, which was also another site visited by US consumers.
What is interesting is the time spent browsing. According to the data collected in March, US users spent an average of 1 hour and 39 minutes out of the month browsing Craigslist, while UK users spent an average of 1 hour and 45 minutes of their time browsing Facebook.
Not to take away from web browsing, but I hope developers are paying some attention to these trends. This would be the opportunity to create dedicated applications instead of having to rely on the browsers themselves. I know I’ve become a happy person since the Ebay application came out.
“People are becoming increasingly engaged in the mobile medium,” said Mark Donovan, senior analyst, M:Metrics. “Among smartphone users in the United States, mobile browsing has increased 89 percent year over year, and pageviews have increased 127 percent. Consumption is quickly evolving from brief transactions, such as checking the weather or flight status, to time-intensive interaction with mobile Web sites—even without an iPhone.”
