Category: Mobile Marketing

1. Operators in the News

   (7 articles) AT&T

   (3 articles) T-Mobile

   (2 articles) Sprint Nextel

   (2 articles) Verizon Wireless

   (1 articles) MetroPCS

   (1 articles) Orange

   (1 articles) Vodafone

2. Organizations in the News

   (11 articles) Google

   (5 articles) Facebook

   (5 articles) Mobile Marketing Association

   (5 articles) Apple

   (4 articles) WAP

   (4 articles) MMS

   (4 articles) Nokia

   (3 articles) Mobile World Congress

   (3 articles) Motorola

   (3 articles) Airwide Solutions

3. People in the News

   (12 articles) Technology

   (3 articles) Eric Schmidt

   (1 articles) Pieter de Villiers

   (1 articles) Jay Seaton

   (1 articles) Nick Lane

   (1 articles) Steve Jobs

   (1 articles) Ajit Jaokar

   (1 articles) Mike Short

4. Technologies in the News

   (13 articles) iPhone

   (8 articles) Android

   (7 articles) Twitter

   (4 articles) SMS

   (1 articles) Motorola Droid

   (1 articles) Short Message Service

   (1 articles) BlackBerry App World

   (1 articles) Nokia Ovi

   (1 articles) Blackberries

1. NRF makes use of mobile at conference to poll attendees

   View all 2 articles » Explore Article Mobile Marketer (Mar 7 2010) Mobile Marketing

   Knotice provided the mobile polling services for the National Retail Federation’s Inaugural Retail Innovation & Marketing Conference last week in San Francisco.
   

   Google to Keynote CTIA Mobile Marketing Seminar - Wireless Developer's Journal  
   

   Comment on Article Mentions:   Technology

2. More on Geofencing and Location-Based Messaging

   Explore Article MobHappy (Mar 6 2010) Mobile Marketing , SMS

   I got a couple of responses in via email to my earlier post on geofence-triggered mobile ads. Matt Silk, SVP of mobile messaging company Waterfall Mobile took an interest in the post, as his company just announced a deal with WaveMarket to add location functionality to its messaging platform. We did a short interview via [...]
   

   Comment on Article

3. Mobile Marketing To The Masses

   View all 3 articles » Explore Article Free Press Release Distribution (Mar 6 2010) Mobile Marketing , Mobile Security , SMS , Americas

   You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this can of worms open. ready to receive ...
   

   SMS enhances CRM/loyalty programs: Mobile Marketing Day panel - Mobile Marketer  
   Dispelling myths and addressing hurdles of SMS campaigns - Mobile Marketer  
   

   Comment on Article Mentions:   SMS   Short Message Service   Mobile Marketing Association

4. Macy’s, Domino’s, Unilever’s Dove case studies at Mobile Marketing Day

   View all 3 articles » Explore Article Mobile Marketer (Mar 4 2010) Mobile Marketing , SMS , Americas

   NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy’s, Domino’s and Unilever’s Dove Hair Care.
   

   Best Buy names top six trends in mobile marketing, commerce - Mobile Marketer  
   Bergdorf Goodman enters mobile commerce - Mobile Commerce Daily - Mobile Marketer  
   

   Comment on Article Mentions:   WAP

5. MMS yet to see success of mobile Web, app, SMS: Mobile Marketing Day panel

   Explore Article Mobile Marketer (Mar 4 2010) Mobile Marketing , SMS , Americas

   NEW YORK - Instead of leveraging mobile for other assets, marketers need to leverage other assets for mobile.
   

   Comment on Article Mentions:   iPhone   Twitter   MMS

6. Google exec: Mobile to soon have more targetability than TV, radio or Internet

   Explore Article Mobile Marketer (Mar 4 2010) Mobile Applications , Mobile Marketing , SMS

   NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.
   

   Comment on Article Mentions:   Technology   iPhone   AT&T

7. Mobile advertising case study - DoSomething.org

   View all 2 articles » Explore Article Mobile Marketer (Mar 2 2010) Mobile Marketing , Americas

   See how mobile advertising was used to create awareness of DoSomething.org and its short code.
   

   SMS case study - Columbia College - Mobile Marketer  
   

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8. Airwide Targets Prepaid Customers with Real-Time Loyalty & Profiling Solution

   Explore Article Mobile Marketing Watch (Feb 15 2010) Mobile Marketing

   Airwide Targets Prepaid Customers with Real-Time Loyalty & Profiling SolutionMobile Marketing Watch (blog)A prime example of such is Airwide Solutions, an emerging provider of cutting edge mobile messaging infrastructure, applications and solutions. ...and more »
   

   Comment on Article Mentions:   Airwide Solutions   Mobile World Congress   Jay Seaton

9. Why mobile check-in apps may be the future of location-based marketing

   Explore Article Mobile Marketer (Mar 2 2010) Mobile Marketing

   By Jeff HilimireCheck-in applications are ushering a new way for marketers to find a relevant place to interact with consumers on their mobile devices.
   

   Comment on Article Mentions:   Starbucks

10. SMS Dominance to Continue, says Frost

    Explore Article textually.org (Mar 2 2010) Mobile Marketing , SMS

    Text messaging will continue its dominance in the messaging arena for the foreseeable future and will evolve with additional features over the next three to five years, according to a new report, ‘The Future of Messaging’, prepared by global research and consulting firm Frost & Sullivan, and licensed exclusively to Comverse. [via Mobile Marketing Magazine]
    

    Comment on Article Mentions:   Frost & Sullivan   Mobile Marketing Magazine

11. NBA’s Denver Nuggets, NHL’s Colorado Avalanche engage fans with SMS

    Explore Article Mobile Marketer (Feb 28 2010) Mobile Marketing , SMS

    Kroenke Sports launched a mobile campaign for the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche and the NLL’s Colorado Mammoth.
    

    Comment on Article Mentions:   AT&T

12. Mobile World Congress: 49,000 visitors go home, sated on Google, Microsoft and Apple

    View all 2 articles » Explore Article Mobile Marketer (Feb 18 2010) Mobile Applications , Mobile Marketing , Americas

    BARCELONA, Spain – The Mobile World Congress 2010 closed its doors yesterday with a big fanfare about mobile applications and a total of 49,000 visitors from 200-plus countries.
    

    Apple blocks location-based in-app advertising - Mobile Marketer  
    

    Comment on Article Mentions:   Technology   iPhone   AT&T

13. Visa taps 2D bar codes for mobile sweepstakes at MWC

    Explore Article Mobile Marketer (Feb 18 2010) Mobile Marketing , Operator Services , SMS

    Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain.
    

    Comment on Article Mentions:   Technology   Yankee Group   Mobile World Congress

14. NBC Universal’s Telemundo unveils first local Spanish TV apps

    Explore Article Mobile Marketer (Feb 24 2010) Mobile Applications , Mobile Marketing , SMS , Americas

    NBC Universal’s Telemundo Television Station Group, a producer of Hispanic content in the U.S., has launched a group of iPhone applications for local Spanish-language TV stations.
    

    Comment on Article Mentions:   iPhone

15. Kimberly-Clark's Cottonelle turns to SMS: How does U.S. roll?

    Explore Article Mobile Marketer (Feb 21 2010) Mobile Marketing

    In an effort to solve one of life’s greatest puzzles, Kimberly-Clark's Cottonelle launched a multichannel campaign asking Americans whether toilet paper should be hung so that it rolls over or under.
    

    Comment on Article Mentions:   WAP

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