Category: Mobile Marketing

1. Operators in the News

   (12 articles) AT&T

   (4 articles) T-Mobile

   (4 articles) Sprint Nextel

   (4 articles) Verizon Wireless

   (2 articles) Orange

   (2 articles) Vodafone

   (1 articles) MetroPCS

   (1 articles) Alltel

2. Organizations in the News

   (20 articles) Multimedia Messaging Service

   (17 articles) Google

   (15 articles) Mobile Marketing Association

   (14 articles) Apple

   (10 articles) Facebook

   (9 articles) Apple

   (8 articles) Mobile Commerce Daily

   (7 articles) WAP

   (7 articles) Mobile Marketer

   (7 articles) Nokia

3. People in the News

   (35 articles) Technology

   (6 articles) Mickey Alam Khan

   (5 articles) Dan Butcher

   (4 articles) Steve Jobs

   (3 articles) Paran Johar

   (3 articles) Eric Schmidt

   (2 articles) Michael Becker

   (2 articles) Paul Berney

   (2 articles) Jay Seaton

   (2 articles) Ajit Jaokar

4. Technologies in the News

   (30 articles) iPhone

   (16 articles) SMS

   (16 articles) Android

   (13 articles) Twitter

   (2 articles) Bluetooth

   (1 articles) Motorola Droid

   (1 articles) SDK

   (1 articles) Short Message Service

   (1 articles) BlackBerry App World

   (1 articles) Nokia Ovi

1. Diners Use SMS To Help Plant Trees

   Explore Article 160Characters Association (Aug 10 2010) Mobile Marketing , Americas

   Diners can benefit from a 2 for 1 meal deal in return for a PSMS donation through Txtlocal to the Green Earth Appeal which uses the money to plant trees.
   

   Comment on Article

2. Travel industry benefits from SMS/email marketing integration: Lyris exec

   View all 2 articles » Explore Article Mobile Marketer (Sep 1 2010) Mobile Marketing , Operator Services , SMS

   The travel and tourism industry should adopt SMS as a complement to its email marketing strategies, according to an executive at online marketing firm Lyris.
   

   How to capitalize on SMS in a multichannel environment - Mobile Marketer  
   

   Comment on Article Mentions:   Nokia   Mobile Marketer

3. Mobile advertising SMS can now hit 500 million in Latin America

   Explore Article gomonews.com (Sep 1 2010) Mobile Marketing , Mobile Spam , Operator Services , Americas

   Announced last March by the CTIA, the Latin America Common Short Code (CSC) initiative had a single goal: to create a single short-code system that covered the entire Latin American market. Supported by the major operators in the region, and powered by technology from Syniverse, the system has officially been launched today. We take a closer look. Continue reading →
   

   Comment on Article Mentions:   Technology   América Móvil   Ctia

4. USTA taps in-stadium SMS to interact with tennis fans at US Open

   Explore Article Mobile Marketer (Aug 31 2010) Mobile Marketing , SMS , Americas

   The United States Tennis Association is using in-stadium mobile marketing tactics to let fans interact via their mobile phones at this year’s U.S. Open.
   

   Comment on Article Mentions:   iPhone   WAP

5. Mobile advertising and marketing hot news: Apple iAds, coupons and LBS

   Explore Article gomonews.com (Aug 16 2010) Mobile Marketing , Mobile Spam

   Here's your morning round-up of the best mobile marketing and advertising stories from GoMo News. Apple's controlling nature may be hampering the launch of the iAds network; Yahoo Japan buys into LBS mobile advertising; musicians get more options for branded marketing applications; and more... Continue reading →
   

   Comment on Article Mentions:   iPhone   Apple

6. Pittsburgh Penguins SMS is billionth text message for Vibes Media

   Explore Article Mobile Marketer (Aug 11 2010) Mobile Marketing , Mobile Spam , SMS

   When mobile marketing veteran Vibes Media recently deployed a mobile campaign for ice hockey team Pittsburgh Penguins, it hit a milestone: 1 billion SMS messages sent on behalf of clients.
   

   Comment on Article Mentions:   Nielsen   Mickey Alam Khan   Mobile Marketer

7. Mobile advertising and marketing news and links: MMA, Nexage and India

   View all 2 articles » Explore Article gomonews.com (Aug 6 2010) Mobile Marketing , Mobile Spam , APAC

   Here's Friday's mobile marketing and advertising news and links update. We've got the first in a line of Nexage updates; a look at effective mobile marketing in India; a US boost for local and State tourism; and more... Continue reading →
   

   Double-dip recession could go either way for mobile marketing - Mobile Marketer  
   

   Comment on Article Mentions:   Mobile Marketing Association

8. Portals and directories top mobile advertising spend in Q4 - FierceMobileContent

   Explore Article FierceMobileContent (Jan 27 2010) Mobile Marketing

   Portals and directories generated more mobile advertising spending in the fourth quarter of 2009 than any other vertical, according to mobile ad network Millennial Media's latest U.S. Scorecard for... Read more >>
   

   Comment on Article Mentions:   Microsoft

9. Guest Post: Carlo Longino on CTIA & Wholesale Applications Community

   Explore Article Mobile Messaging 2.0 (Mar 23 2010) Mobile Applications , Mobile Marketing , Americas

   The Wholesale Applications Community was announced at the Mobile World Congress show in Barcelona last month to some fanfare. 24 mobile operators, representing more than 3 billion subscribers, banded together to create a single marketplace that would allow developers to reach a huge global community
   

   Comment on Article Mentions:   Gsma

10. Apple blocks location-based in-app advertising

    Explore Article Mobile Marketer (Feb 17 2010) Mobile Applications , Mobile Marketing

    Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramification for the mobile advertising industry as a whole.
    

    Comment on Article Mentions:   iPhone   Android   ABI Research

11. IHOP sees 10 percent mobile coupon redemption rate

    Explore Article Mobile Marketer (Mar 31 2010) Mobile Marketing , SMS

    Opt-in databases, mobile coupons and loyalty programs are at the top of the list of successful mobile marketing tactics for retail brands, according to an IHOP franchisee.
    

    Comment on Article Mentions:   Dan Butcher

12. “Voice Keywords” Concept Via SMS

    Explore Article textually.org (Apr 28 2010) Mobile Marketing , SMS , Americas

    A company called Go800 has developed an SMS marketing system that uses the traditional keyword-to-shortcode concept, but returns voice calls instead of SMS-based content and calls-to-action. Mobile Marketing Watch reports. Known as “keyword navigation” for mobile devices, Go800’s patent-pending technology enables consumers to directly connect to brands via the Go800 short code (46800) without the need to research phone numbers. For example, if you want United Airlines, text “United Air” to 46800, connect with an operator and check the status of your flight. Text “Pizza” and you may get you Ray’s pizza down the block, depending on your area code. ...
    

    Comment on Article Mentions:   Technology

13. Top 10 activities and predictions in mobile 2009 to 2010

    Explore Article gomonews.com (Dec 30 2009) Mobile Applications , Mobile Marketing , Smartphones

    To predict the future we must first understand the past. Therefore this year’s top 10 list consists of the top 5 activities in mobile 2009 and our top 5 predictions for 2010.
    

    Comment on Article Mentions:   iPhone   AT&T   Android

14. Kodak rolls out ambitious plans for mobile

    Explore Article Mobile Marketer (Feb 7 2010) Mobile Applications , Mobile Marketing , SMS

    A senior Eastman Kodak Co. executive discusses the film, digital photography and printing giant’s multifaceted mobile strategy in an exclusive interview.
    

    Comment on Article Mentions:   iPhone   Android   CES

15. Guest article: No rival to the SMS text exists in the market today. Darren Daw Managing Director, Txtlocal

    Explore Article 160Characters Association (Jul 17 2010) Mobile Marketing , SMS

    SMS is the obvious �lowest common denominator� mobile marketing solution... yet critics still talk about apps and website and vouchers! SMS WORKS... it is simple, it works on all handsets and if opt-in, targeted and personalised gets a staggering response. We have case studies showing in excess of 50% response rates.
    

    Comment on Article Mentions:   SMS

1-15 of 128 // 1 2 3 4 5 6 7 8 9 »