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NRF makes use of mobile at conference to poll attendees
View all 2 articles » Explore Article Mobile Marketer (Mar 7 2010) Mobile Marketing
Knotice provided the mobile polling services for the National Retail Federation’s Inaugural Retail Innovation & Marketing Conference last week in San Francisco.
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More on Geofencing and Location-Based Messaging
Explore Article MobHappy (Mar 6 2010) Mobile Marketing , SMS
I got a couple of responses in via email to my earlier post on geofence-triggered mobile ads. Matt Silk, SVP of mobile messaging company Waterfall Mobile took an interest in the post, as his company just announced a deal with WaveMarket to add location functionality to its messaging platform. We did a short interview via [...] -
Mobile Marketing To The Masses
View all 3 articles » Explore Article Free Press Release Distribution (Mar 6 2010) Mobile Marketing , Mobile Security , SMS , Americas
You better run over and jump on Howie's new mobile training AND grab his report while there are still available. The server is being hit pretty hard right now and I don't know how much longer Howie will keep this can of worms open. ready to receive ...Comment on Article Mentions: SMS Short Message Service Mobile Marketing Association
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Macy’s, Domino’s, Unilever’s Dove case studies at Mobile Marketing Day
View all 3 articles » Explore Article Mobile Marketer (Mar 4 2010) Mobile Marketing , SMS , Americas
NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy’s, Domino’s and Unilever’s Dove Hair Care.
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MMS yet to see success of mobile Web, app, SMS: Mobile Marketing Day panel
Explore Article Mobile Marketer (Mar 4 2010) Mobile Marketing , SMS , Americas
NEW YORK - Instead of leveraging mobile for other assets, marketers need to leverage other assets for mobile.
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Google exec: Mobile to soon have more targetability than TV, radio or Internet
Explore Article Mobile Marketer (Mar 4 2010) Mobile Applications , Mobile Marketing , SMS
NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.
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Mobile advertising case study - DoSomething.org
View all 2 articles » Explore Article Mobile Marketer (Mar 2 2010) Mobile Marketing , Americas
See how mobile advertising was used to create awareness of DoSomething.org and its short code.
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Airwide Targets Prepaid Customers with Real-Time Loyalty & Profiling Solution
Explore Article Mobile Marketing Watch (Feb 15 2010) Mobile Marketing
Airwide Targets Prepaid Customers with Real-Time Loyalty & Profiling SolutionMobile Marketing Watch (blog)A prime example of such is Airwide Solutions, an emerging provider of cutting edge mobile messaging infrastructure, applications and solutions. ...and more »
Comment on Article Mentions: Airwide Solutions Mobile World Congress Jay Seaton
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Why mobile check-in apps may be the future of location-based marketing
Explore Article Mobile Marketer (Mar 2 2010) Mobile Marketing
By Jeff HilimireCheck-in applications are ushering a new way for marketers to find a relevant place to interact with consumers on their mobile devices.
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SMS Dominance to Continue, says Frost
Explore Article textually.org (Mar 2 2010) Mobile Marketing , SMS
Text messaging will continue its dominance in the messaging arena for the foreseeable future and will evolve with additional features over the next three to five years, according to a new report, ‘The Future of Messaging’, prepared by global research and consulting firm Frost & Sullivan, and licensed exclusively to Comverse. [via Mobile Marketing Magazine]Comment on Article Mentions: Frost & Sullivan Mobile Marketing Magazine
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NBA’s Denver Nuggets, NHL’s Colorado Avalanche engage fans with SMS
Explore Article Mobile Marketer (Feb 28 2010) Mobile Marketing , SMS
Kroenke Sports launched a mobile campaign for the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche and the NLL’s Colorado Mammoth.
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Mobile World Congress: 49,000 visitors go home, sated on Google, Microsoft and Apple
View all 2 articles » Explore Article Mobile Marketer (Feb 18 2010) Mobile Applications , Mobile Marketing , Americas
BARCELONA, Spain – The Mobile World Congress 2010 closed its doors yesterday with a big fanfare about mobile applications and a total of 49,000 visitors from 200-plus countries.
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Visa taps 2D bar codes for mobile sweepstakes at MWC
Explore Article Mobile Marketer (Feb 18 2010) Mobile Marketing , Operator Services , SMS
Visa Inc. collaborated with Neustar Inc. for a mobile sweepstakes to showcase the power of 2D bar codes at the GSMA's Mobile World Congress 2010 in Barcelona, Spain.
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NBC Universal’s Telemundo unveils first local Spanish TV apps
Explore Article Mobile Marketer (Feb 24 2010) Mobile Applications , Mobile Marketing , SMS , Americas
NBC Universal’s Telemundo Television Station Group, a producer of Hispanic content in the U.S., has launched a group of iPhone applications for local Spanish-language TV stations.
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Kimberly-Clark's Cottonelle turns to SMS: How does U.S. roll?
Explore Article Mobile Marketer (Feb 21 2010) Mobile Marketing
In an effort to solve one of life’s greatest puzzles, Kimberly-Clark's Cottonelle launched a multichannel campaign asking Americans whether toilet paper should be hung so that it rolls over or under.
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