Hillary launches SMS campaign to Continue Conversation With Voters
by Emily Turrettini
Text messaging made headline news yesterday when Democratic candidate Sen. Hillary Clinton announced the launch of a text messaging service, to communicate directly with supporters by giving them regular campaign updates and photos from events.
At a rally in Albany, on Monday, The Raw Feed captured the Senator on video, launching her mobile campaign:
“By harnessing the power of text messaging, we can engage voters in the political process using the latest technology and provide personalized, local campaign updates to our supporters nationwide,”
Clinton said.
“this is an exciting step forward that I hope will continue our conversation with voters in a new format.”
Clinton asked her supporters with cell phones to “raise ‘em up high” and to send the word “JOIN” to the number 77007.
And in a sign of not being totally either comfortable with text messaging herself, or aware of it’s popularity amongst all age groups - the Senator advised those unfamiliar with text messaging to ask for help from a “young person nearby, because they know how to do this.”
