Popular Articles
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Adults, Cell Phones and Texting
Explore Article textually.org (16 hours, 53 min ago)
PewResearchCenter on adults, cell phones and texting: Texting by adults has increased over the past nine months from 65% of adults sending and receiving texts in September 2009 to 72% texting in May 2010. Adults who text typically send and receive a median of 10 texts a day; teens who text send and receive a median of 50 texts per day. 5% of all adult texters send more than 200 text messages a day or more than 6,000 texts a month. Heavy adult texters -- those who send and receive more than 50 texts a day -- also tend to ...
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Back to School Checklist for Texting Teens, Parents and Carriers
Explore Article Mobile Messaging 2.0 (20 hours, 39 min ago)
It’s that time of year again. Parents are taking their teens shopping for new clothes, gathering schoolbooks, pencils, pens, backpacks and the latest must-have before they enter the classrooms. The leaves are starting to turn color, there’s no doubt… It’s Back to School time. In addition to new school supplies, students will also be equipped with cell phones. In fact, three-quarters of teens now own cell phones, which is up from 45 percent in 2004. And of those who own cell phones, 88 percent text, up from just over half in 2006. According to the latest Pew Internet & American ...
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USTA taps in-stadium SMS to interact with tennis fans at US Open
Explore Article Mobile Marketer (Aug 31 2010)
The United States Tennis Association is using in-stadium mobile marketing tactics to let fans interact via their mobile phones at this year’s U.S. Open.
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Mobile Phone Payment Processing - A Powerful New Alternative to Accepting Payments Online
Explore Article Best Articles (Aug 30 2010)
For years, PayPal (which is owned by eBay) has been the leader in online payment alternatives to credit and debit cards. But ever since the big G introduced it’s own payment system, Google Checkout, there has been a fierce competition going on between the two. (Read Full Article)
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Primetime Emmys adds SMS program to engage TV audience
Explore Article textually.org (Aug 25 2010)
The Primetime Emmy Awards has added mobile to its repertoire with a new SMS program that engages television audiences in the run-up to its 62nd annual ceremony on Sunday, Aug. 29. Mobile Marketer reports. Up to and throughout the program’s TV broadcast, viewers can text the keyword “EMMYS” to the short code 888777 to receive text messages straight to their mobile phone. A button on the Emmys.com homepage reads, “Get the latest on the Emmys sent to your mobile phone. Text EMMYS to 888777.” Read full article. (Read Full Article)
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California to Deploy Mass Emergency Mobile Alert System
Explore Article textually.org (Aug 25 2010)
California and Sprint have officially joined forces to spearhead a mobile alert system, which means warnings about terrorist attacks, wildfires, hurricanes, school shootings and other emergency situations could soon be at citizens' fingertips. The Commercial Mobile Alert System (CMAS) is a public safety tool that uses technology to deliver warnings and safety information via text alerts to wireless phones in specified areas. The first CMAS pilot program will begin in San Diego County this fall, in partnership with the county's Office of Emergency Services (OES). Read full press release. Related: -- New York City Launches Emergency Alert System on Cell ... (Read Full Article)
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Primetime Emmys adds SMS program to engage TV audience
Explore Article Mobile Marketer (Aug 24 2010)
The Primetime Emmy Awards has added mobile to its repertoire with a new SMS program that engages television audiences in the run-up to its 62nd annual ceremony on Sunday, Aug. 29.
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Top 5 Mobile Advertising Trends To Watch
Explore Article mashable.com (Aug 19 2010)
With approximately 90% of the U.S. population owning cell phones, according to CTIA’s semi-annual wireless industry survey, and 98% of those phones being SMS-enabled out of the box, SMS is one of the most popular communication methods in the world. The rise of text messaging can be attributed to its low cost and ease of use. If you have a cell phone, you have the capability to text — no downloads or installations needed. And with the advent of unlimited messaging plans, texting has become the mobile communication option of choice for cell phone-toting teens, beating out e-mail, and phone ...
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Text 100 People for the Price of One: Will iOS4 Group Messaging Spread?
Explore Article Mobile Messaging 2.0 (Aug 18 2010)
If we’ve learned anything about iOS4, it’s that it didn’t come short of new features. In fact, it seems like every day a cool, new capability is uncovered. And as we have mentioned here before, the iPhone SMS capabilities in particular have seriously been taken to a new level. Most recently, I came across an interesting post on ZDNet’s The Apple Core. Jason D. O’Grady discovered that Apple and AT&T have made it easier and cheaper for users to take advantage of Group Messaging. With iPhone 4, users can now send one text to 100 people for the price of ...
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The Rise of Text Messaging [INFOGRAPHIC]
Explore Article mashable.com (Aug 17 2010)
Did you know that 14-17 year-old girls in the U.S. send an average of 100 texts each day? Check out this infographic for more interesting SMS stats and facts.
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Mobile Social Networks Change the Game for Instant Messaging and SMS
Explore Article Mobile Messaging 2.0 (Aug 17 2010)
In December 2009 global consumers spent more than five and half hours on social networking sites like Facebook and Twitter according to The Nielsen Company. That is an 82 percent increase from the same time the prior year, when users were spending just over three hours tweeting, updating Facebook statuses and more. It’s no secret that social networks have experienced a snowball effect in popularity. So you may be asking why I am highlighting that fact and more specifically, why I would want to talk about it on a mobile messaging blog. Put simply, that stark rise in activity on ...
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Foursquare’s Future Slowly Takes Shape
Explore Article GigaOM (Aug 16 2010)
The rise of check-in-based applications like Foursquare (and others like it) can essentially bring a cost-per-action business model to the real world, perhaps either supplanting or complementing traditional forms of advertising. What are the possible ways check-in apps can replace traditional local advertising?
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Glamour magazine aims for increased readership with mobile apps
Explore Article Mobile Marketer (Aug 15 2010)
Glamour magazine has debuted its iPhone, iPod touch and iPad application to accommodate the large percentage of its print and online readers carrying their mobile device with them.
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Campbell Soup Co. overhauls brand with mobile push
Explore Article Mobile Marketer (Aug 15 2010)
Campbell Soup Co. is using a mobile application to promote its revamped label designs, shopper experience and soup selections.
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Comment on Article Mentions: iPhone Android Rimma Kats
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Protecting Kids on Phones
Explore Article Mobile Messaging 2.0 (Aug 13 2010)
Wednesday’s Wall Street Journal featured an article by Roger Cheng about how parents can protect their child when using mobile devices. “Protecting Kids on Phones” explored how technology is being developed to scan mobile messaging, send alerts to parents and monitor phone activity. Beyond the
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Security Vendors Turn Focus to Smartphones
Explore Article eweek.com (Aug 12 2010)
As recent acquisitions have shown, mobile security is an area of growing interest for enterprises, with remote management and data protection capabilities at the top of the list. - McAfee's July 29 agreement to acquire TenCube was its second attempt to purchase its way deeper into the mobile security business this year, and one of multiple plays in the space by other vendors. Vendors are right to be interested. A June survey of enterprises by The 451 Group found two-third... (Read Full Article)
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Twitter Warms to SMS Tweets With Fast Follow
Explore Article eweek.com (Aug 11 2010)
Twitter August 10 added a Fast Follow feature that will let anyone in the U.S. get tweets on their phone. Twitter wants to eliminate the barriers to entry to better compete with Facebook. - Twitter, whose tweeting roots lie in SMS messaging from mobile phones, August 10 said it added a Fast Follow feature that will let anyone in the U.S. get tweets on their phone, even if they haven't signed up for Twitter. Previously, mobile phone users had to be Twitter members to see tweets fr... (Read Full Article)
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Virus sends costly text messages from Android phones
Explore Article ABS-CBN News Online Beta (Aug 11 2010)
SAN FRANCISCO - Mobile security firm Lookout on Tuesday warned that a booby-trapped Movie Player application is infecting Android phones in Russia with a virus that sends costly text messages. Russia-based Kaspersky Lab ... (Read Full Article)
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Mobile Security's Becoming a Big Deal For CIOs
Explore Article American Banker (Aug 9 2010)
Mobile Security's Becoming a Big Deal For CIOsBank Technology NewsSafety's at the center of mobile device management at bank IT shops, particularly when it comes to access management and worries over hacking, ...and more » (Read Full Article)
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Texting generation doesn't share boomers' taste for talk
Explore Article textually.org (Aug 8 2010)
According to research by Nielsen, nearly all age groups are spending less time talking on the phone, reports The Washington Post. Boomers in their mid-50s and early 60s are the only ones still talking. The fall of the call is driven by 18- to 34-year-olds, whose average monthly voice minutes have plunged from about 1,200 to 900 in the past two years, according to research by Nielsen. Texting among 18- to 24-year-olds has more than doubled in the same period, from an average of 600 messages a month two years ago to more than 1,400 texts a month, according to ...
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Mobile advertising and marketing news and links: MMA, Nexage and India
Explore Article gomonews.com (Aug 6 2010)
Here's Friday's mobile marketing and advertising news and links update. We've got the first in a line of Nexage updates; a look at effective mobile marketing in India; a US boost for local and State tourism; and more... Continue reading → (Read Full Article)
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Double-dip recession could go either way for mobile marketing
Explore Article Mobile Marketer (Aug 5 2010)
The double-dip recession predicted by some economists could scare timid brands away from mobile marketing, but provide opportunities for those with gumption.
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Comment on Article Mentions: Technology Noah Elkin Paran Johar
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How to capitalize on SMS in a multichannel environment
Explore Article Mobile Marketer (Aug 5 2010)
By Dave Lewis Consumers are increasingly more exacting in terms of their expectations for receiving messages. They want to receive messages how, when and where they want them.
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Creating an SMS opt-in ecosystem for mobile advertising
Explore Article Mobile Marketer (Aug 3 2010)
By Cristy Burgan According to the October 2009 CTIA Semi-Annual Wireless Industry Survey, 4.1 billion text messages are sent daily in the United States – or about 14 text messages per person, per day.
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