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Hello and welcome to another MM2.0 roundup of the most important news, data and analysis in the world of mobile internet, media and applications, brought to you by the Airwide Solutions cru. This week its all about Android vs iphone …
Android vs iphone
So admob have their most recent mobile metrics out for the month of March and it’s all themed around Android vs iphone. This follows the debate on platforms kicked off at the admob developer event which we covered here a couple of weeks ago.
Android continues to gain traction on the admob network…
- The HTC Dream (G1) was the number 10 device in the US with 2.0% share in March up slightly by 0.2% and the number 4 smartphone behind only the iPhone, Blackberry Curve, and Blackberry Pearl.
- Android accounts for 6% share of the smartphone market in the US and is level with Palm as the fourth largest smartphone OS behind iPhone, RIM, and Windows Mobile
- Requests from the G1 increased 2.6 times from January to March following AdMob’s launch of ads in applications
- 50% of android ad requests coming from apps - the same proportion as the iphone
… but iphone is still the top platform and continues to gain share
The latest figures on iphone from admob show that it continues to dominate the admob network, especially in the UK and US markets:
- worldwide iphone has a 22% share of mobile browsing, up 4.2% on the month
- top 2 worldwide handsets are iphone and ipod touch
- iphone is taking 1/3 of admob internet traffic in the US
- in the UK iphone accounts for 47% of all admob requests and is up a massive 13.2%!
Android and iphone comparisons
The admob data does show that Android, whilst it is growing fast, has not matched the early traction gained by the iphone and still remains much lower in overall scale:
- In the first five months after appstore launch Android requests increased an average of 47% per month, iPhone increased an average of 88% per month.
- In March, the iPhone had 8 times more requests in the US than Android, worldwide, Apple devices (iPhones and iPod touch) had 23 times more requests than Android
iphone sales growing at 100%+
Apple’s own recent earnings reports show that the device and the wider platform around it are still growing incredibly strongly, so we can expect it to continue to dominate the mobile internet and mobile applications space for the foreseable future - in fact, its importance is likely to increase:
- iphone sold more than 3.79 million units worldwide in the first three months of the 2009; a 123 per cent increase on 2008
- iPhone revenues hit $2.2 billion for the quarter
- 37m ipod touch and iphone units sold to date
- 1 bn iphone app store downloads to date
More android device launches could tip the balance
Of course Android isn’t standing still on the device front and this is going to help boost its share of the mobile internet market which at the moment is only driven off A SINGLE DEVICE - the HTC Dream G1. Already, the Android G2 or HTC Magic with a full touch screen interface is set to launch on a number of carriers including Vodafone UK and it’s been getting rave reviews - Gizmodo calls it ‘close to perfection’. Meanwhile Samsung is beginning to roll out a range of android phones. Unlike the iphone, Android devices have a real chance of become real mass market devices across the globe, so whilst it has a long way to go Android could still overtake the iphone as the key platform for developers and mobile services providers to build for. Watch this space.
Iphone and Android not the only game in town - Opera Mini browser showing explosive growth
It’s worth noting amongst all the android and iphone stuff that other phones are also driving a lot of growth in the world of mobile internet and mobile applications. Opera has also released data from its own mobile research report, based on the opera mini browser showing that usage of the app is up a massive 157% year on year. In March 2009, more than 23 million people used Opera Mini, a 12.1% increase month on month and 157% increase year on year. 8.6 billion pages were viewed in March 2009 up 17.4% month on month and 255% year on year. So don’t forget, it’s not all about the iphone!
and finally… free mobile market maps
First Partner is an interesting looking market research and product development company. Anyway they have released some nice free stuff on their site which is well worth downloading - a couple of “market maps’ which provide a graphical view of the mobile marketing and mobile enterprise value chains and industry structures.
That’s it for this week see you next time for another MM 2.0 Roundup
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