@ EconSM: AdMob Says Unused Ad Inventory Is Driving Millions Of iPhone App Downloads

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• Android
• iPhone

1. Ali Diab, AdMob's VP of Product Management, said today at EconSM in San Francisco that there are currently five things that are working in mobile advertising: the iPhone, applications, Android, Webkit (a mobile web browser) and conversion. In particular, he called attention to conversion, which is a measurable event, such as a download or intention to buy. "Conversion is something we are keenly focused on – even more so than online." He said something they've discovered is to help with iPhone application downloads is the company's new advertising-based "iPhone Download Exchange," which launched last month. The program ... (Read Full Article)

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