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Ali Diab, AdMob's VP of Product Management, said today at EconSM in San Francisco that there are currently five things that are working in mobile advertising: the iPhone, applications, Android, Webkit (a mobile web browser) and conversion. In particular, he called attention to conversion, which is a measurable event, such as a download or intention to buy. "Conversion is something we are keenly focused on – even more so than online." He said something they've discovered is to help with iPhone application downloads is the company's new advertising-based "iPhone Download Exchange," which launched last month. The program ... (Read Full Article)
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cynthia456 » Andrew Fisher
This is a wonderful opinion. The things mentioned are unanimous and needs to be appreciated ...
kbortnick » W. David Gardner
I attended the following event: HP, Alcatel-Lucent Partner For UC Solutions Unified communications and collaboration ...
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