@ EconSM: Nokia Says App Sales Jump By 70 Percent With Carrier Billing

Entities Mentioned

• Nokia
• Ovi Store
• George Linardos

1. About two weeks ago, there was a brouhaha over whether Nokia (NYSE: NOK) was actually going to support carrier billing when it launches the Ovi Store this month. Turned out that carrier billing was going to be supported in eight countries, just not at first in the U.S. At EconSM today, Nokia's VP of product management, George Linardos, illustrated just how important operator billing is…."When we start locally with credit card billing and then we move to operator billing, we see a 70 percent lift in sales literally over night." Of course, that doesn't exactly translate ... (Read Full Article)

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