iPhone Price Cut To $99 Will 'Kneecap' The Industry

Entities Mentioned

• Apple
• Apple
• AT&T
• Nielsen
• iPhone

1. Apple’s price cut of the iPhone 3G to $99, largely overlooked at the launch of the iPhone 3GS last week, will not just “kneecap” the Palm (NSDQ: PALM) Pre, but will kneecap the entire industry, and most importantly carriers and cellphone makers, according to Roger Entner, Nielsen’s Telecom Practice research head. In a very persuasive post, Entner writes that the new $99 price point for the iPhone 3G “completely changes the value proposition of every handset at every carrier in the US.” Now that the price of the iPhone 3G has been halved, any device ... (Read Full Article)

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