Dairy Queen invests more in mobile marketing, with RFID customer loyalty scheme

Quotes

1. “ This groundbreaking technology platform, which has been in the making for more than two years, will truly revolutionize the mobile marketing arena. ”

   By Jay Highley

Entities Mentioned

• Technology

1. Dairy Queen has been playing heavily with mobile solutions for its marketing needs. At the end of April it announced great results from an idle-screen campaign, and now they’ve gone with an RFID loyalty rewards scheme. The new tech is the first implementation of RFID mobile marketing from a company called Tetherball, who specialise in [...] (Read Full Article)

   Bookmark or Share this article

   
   

   Related Articles

   • Two location-based mobile social networking bits: Locle and The Grid
   • also written by Cian
   • Mobile IM service eBuddy scores big with LG
   • also written by Cian
   • Mobile social network Buzzd celebrates launch of version 3.0 with free BlackBerry application
   • also written by Cian
   • GoPayment enables credit card transactions on mobile web or app
   • also written by Cian
   • The push for standardisation: new mobile application developer tool rooted in open-source
   • also written by Cian

   • Mobile search for China Telecom will be coming from mInfo
   • also written by Cian
   • All-in-one mobile social networking arrives on the iPhone
   • also published in gomonews.com
   • Quickie: mobile optimised site launched for Nokia Beta Labs
   • also written by Cian
   • Future looks bright for iPhone as mobile games console as more developers look to invest
   • also written by Cian
   • Survey finds social networks and email are most popular mobile Web activities
   • also written by Cian

Login to comment.