Google Identifies Searching Trends On Smartphones Vs. Traditional Phones

Entities Mentioned

• Android
• Google
• MediaPost
• iPhone

1. Google (NSDQ: GOOG) has released results from a study today that shows mobile phone users search differently based on whether they are using a smartphone vs. a traditional cellphone. Separately, Google also unveiled new search features today, including one that will allow people to synchronize searches between their computers and cell phones. The research was conducted by three Google employees with the help of the Stanford University's Statistics department, and the findings may change the way Google handles advertising and behavioral targeting for mobile search, MediaPost reports. For instance, the results suggest that searches conducted on the ... (Read Full Article)

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