Thumbplay Leverages Social Networks To Sell More Ringtones

Entities Mentioned

• Nokia
• Kevin Thau
• George Linardos
• Twitter

1. Thumbplay, a New York-based mobile content provider, has launched a widget platform that allows artists and music labels to leverage social networks, like Twitter or MySpace, to sell ringtones and wallpapers. The platform, called OPEN Pro, can also be used by fans, who may want to link to their artist's favorite song in a blog post they wrote about a concert. Release. For Thumbplay, leveraging social networks and other sites to sell ringtones is a serious lead generator, which is important as ringtone sales decline. Here's how the revenue side of the platform works: The platform is free to ... (Read Full Article)

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