Entities Mentioned
- Nokia
- Android
- AT&T
- Technology
- Mobile Marketing Association
- Michael Mace
- Nielsen
- Informa
- Orange France
- T-Mobile
- iPhone
-
The consensus around the industry seems to be that mobile data is starting to take off. Text messaging is still the leading data function, accounting for about 65% of total data revenue, according to Informa (link). But Nielsen reports a steady rise in the number of mobile Internet subscribers (link), and a faster increase in revenue (implying that those who do use the mobile web are increasing their online activity). Young people are apparently important drivers in the increase, with 37% of US adults age 18 to 24 using their phones to access the web, according to the ... (Read Full Article)
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