Mobile data: Be careful what you wish for

Entities Mentioned

• Android
• Google
• Nokia
• AT&T
• Technology
• Mobile Marketing Association
• Nielsen
• Michael Mace
• Informa
• Orange France
• T-Mobile
• iPhone

1. The consensus around the industry seems to be that mobile data is starting to take off. Text messaging is still the leading data function, accounting for about 65% of total data revenue, according to Informa (link). But Nielsen reports a steady rise in the number of mobile Internet subscribers (link), and a faster increase in revenue (implying that those who do use the mobile web are increasing their online activity). Young people are apparently important drivers in the increase, with 37% of US adults age 18 to 24 using their phones to access the web, according to the ... (Read Full Article)

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