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The iPad, etc.: Carrier Considerations in the Wake of Apple's New Device

Mobile Messaging 2.0 (Jan 28 2010) Mobile Applications

Categories:
Technologies: MMS, Mobile Applications, Mobile Marketing, Mobile Security, Mobile Social Networking, Operator Services, Smartphones, SMS
Regions: Americas, APAC, EMEA
Standards & Legislation: Congress & FCC, Distracted Driving, Handset Exclusivity

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  1. The iPad, etc.: Carrier Considerations in the Wake of Apple's New Device

    The iPad, etc.

    What carriers should take away from the Apple’s latest announcement

     By Jim Chou, Airwide Solutions


    At the start of the 21st Century, Apple revolutionized the digital music player market with the launch of the iPod. Since then it has achieved worldwide success, selling in excess of 250 million units worldwide. In a similar way, in 2007 Apple revolutionized the mobile phone market with the launch of the iPhone and the subsequent success of the app store. It ushered in a new way of interacting with mobile devices and gave subscribers access to a whole new world of applications and services, ranging from GPS systems to pretend pints of beer!

     

    Yesterday’s launch of the Apple iPad looks to once again set the technology market alight. By combining the growing eBook segment with a casual computing device for the home and road, Apple has introduced a new device that millions of consumers, familiar with the interface, will be able to pick up and use. It is an affordable alternative laptop which will no doubt generate very healthy volumes for Apple.

     

    However, while the device offers even more choice for the consumer, the higher levels of data usage from increasing mobile internet access and app downloads reminds us that growing numbers of web-enabled smartphones and mobile devices will continue to put further pressure on operators’ networks. - whether we’re talking about the iPad or a host of new device to recently hit the market.  

     

    Devices like smartphones and the new iPad test operators’ current network data-capabilities to the extreme. AT&T in America and O2 in the UK are two examples as it was after they launched exclusivity deals of the iPhone that they suffered criticism of their 3G networks. In countries with a developed mobile eco-system, data has become the driving factor for consumers.  In order to maintain a leading position, operators must ensure that their network capacity is sufficient to cope well with increases in data traffic.

     

    They must also go one step further in the battle to win hearts and minds by using their unique assets for location, presence, subscriber awareness and the mobile internet to improve the functionality and relevancy of the apps consumers download. Open, flexible infrastructure is the key to doing this as they can use it to generate more active engagement with the subscriber, greater relevancy of apps and services for the end user and a greater share of untapped revenue. Without it they risk being left behind a mobile market which is increasingly being dominated by Apple.


    Jim Chou is Product Marketing Manager at mobile messaging specialist Airwide Solutions.


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