Tagga: Managing and creating SMS campaigns
by Imran Ali
Thinking about running a Obama-like 50-state strategy? Help is at hand with Tagga, a service that lets regular users create and track SMS marketing campaigns.
Currently live in North America, and not dissimilar to Mozes (but cheaper), Tagga is reaching out to customers seeking to create mobile campaigns; advertisers seeking to insert marketing messages into such campaigns; content owners looking to alternative distribution channels.
Content publisher’s purchase keywords - such as ‘MM2.0′ - which when texted to the Tagga number (82442) will return content to the user by SMS. Interestingly, publishers can opt to purchase they keywords for a limited period or carry advertising, in the outbound SMS; though reserving half the available characters for advertisers seems excessive.
Though the interaction model, advertising real-estate and pricing may not suit all, services like Tagga illustrate an important shift in the use of mobile marketing campaigns - that the technical knowledge to operate such a campaign is about to become available to all kinds of publishers, advertisers and businesses, potentially democratising access to a new marketing medium at the same time as increasing the daily noise of messages we recieve through various channels…
