More from 12seconds…
by Imran Ali
Following on from last week’s coverage of 12seconds, the service’s creators have been running a ’12second Challenge’, posing questions and setting challenges each day that users must respond to or answer in twelve second bursts. A great way of building enthusiasm and publicity for a service…and creating a generation of evangelists.
12seconds have also been talking about a bunch of upcoming enhancements and improvements that’re soon coming to the service. These include…
- Video replies and an improved recorder.
- Enhanced commenting, tagging, grouping & navigation.
- URL shortnening for posting to Twitter.
- Privacy controls.
- Support for third party services - perhaps Facebook and MySpace?
- Mobile integration - this already works well with MMS…perhaps they’re looking at installed apps? Video messaging finally comes to iPhone?
12seconds look like they’re being driven by the needs of their alpha testers, a great approach that’ll ensure they deliver the user experience and product that’s really in demand…now what could the business model be…?
