iPhone 3G - The Christmas Effect
by Darla Mack
Anyone who has children or can remember their youth on Christmas day can understand where I’m getting at with this.
On Christmas day the adrenaline is pumping. You eagerly get ready to tear apart those gifts. Nothing else matters… no breakfast, still in pj’s, making a mad dash to the Christmas tree to claim what’s yours and once you’ve unwrapped everything and sit in a huge pile of glittery paper admiring your treasures the high seems to die down. Why? Your task is accomplished. You play around with some of the items and then push them to the side to move onto the next one and so on and so on. Then the unexpected happens… you return to your room where your old toys are and begin to play with them. That my friends, is the Christmas affect. I’ve seen it happen, and I remember doing it myself.
I can see the same thing happening on Friday. You wait on that long line and share in the enthusiasm of your new found friends to the left and right of you (depending on how the line is formed). You share stories of last years iPhone triumphs and plan on the accessories that you will by and what you would like to see from the App store. Then it happens. The doors open. The flood rushes in. It’s your turn on line. You look at the sales rep in total excitement hoping to see a glimpse of the same in return. (Hey the guy/gal is just there to do his/her job)
You’ve picked your rate plan!!! You’ve made your purchase without any kinks during the process!!! You celebrate your new purchase by maybe buying an accessory. Then your off to examine your treasure!! You turn it on and begin to explore. If this is your very first iPhone your explore time will take longer than those existing users. You seem to grasp the hang of it a bit. You call your friends, family, other iPhone users. You HAVE to check out the video voicemail just to see how it works. Then suddenly things began to die down a bit.
You get home and start setting it up so that you can sync your info, download your music, etc. The adrenaline is wearing off. You try and get some sleep… but wait, the internet awaits you. You have to see how others experiences went. So that’s about another 2-3 hours of surfing, responding to message boards… blah blah blah.
A few days goes by and the excitement has worn off… your left thinking to yourself “what was all the excitement about”.
Notice any similarities to the Christmas affect?
