Gup Shup
by Imran Ali
“Gup Shup” is a Punjabi term that almost literally translates as ‘gossip’ or ‘chit chat’ - generally with an informal, unrestricted context - and also the central concept of India’s SMS GupShup service, a kind of Desi Twitter for the subcontinent.
The big brains over at Telco 2.0 have just published an analysis of SMS GupShup’s relationship with carriers, that explores…
- pricing multi-party conversations and chats.
- diversified revnue models, including allocation of 60 characters for text-ads in a GupShup SMS.
- using customer data to create value for users themselves, not just carriers.
The piece is actually quite a penetrating analysis of how third parties and service ecospheres can add value to a carrier (to mutual benefit) without neccesarily cannibalising or commoditising existing businesses, and perhaps more interestingly where companies such as Twitter can find sustainable revenues…
Read more at Telco 2.0…
