Innovation Watch: Keynote Systems
by Paul Ruppert
How’s your [mobile] website performing?
We know that primarily due to Keynote systems who were pioneers in developing metrics for the web when it was still in an infant stage. Now Keynote is bringing their understanding and measures of the web to the mobile web. Providing on-demand testing and measuring for Common Short Code management (CSC).
Why is this important?
Common short codes are the mechanism in which billions of messaging are transited for a variety of solutions. Probably the most prolific impact of CSCs is in tele-voting such as when you vote for your favorite singer on [Insert:One of 40 different country versions of] Idols. As McDonald’s would say: “Billions and billions.” So, these things have impact in the mobile value chain. 
Tools for Mobile Miners
Keynote provides a short code management tool by illuminating how effective your short code is and its level of performance. Small things such as up processing time, latency, visibility of performance and overall reliability. With the mobile advertising getting traction around the world, short codes will be come increasingly part of our every day experience and marketing interaction–have you ever looked at a Snicker’s bar wrapper, there are short codes on there for most of the summer months. Soon you’ll see them in newspapers as well as billboards.
Listen to my interview at CTIA with Anchu Algarwal and Mannie Gonzalez of Keynote Systems.
