Ambient Advertising
by Imran Ali
Technology Review magazine recently profiled a number of interactive TV and modle advertising technologies in its piece on Targeted Ads Designed For You.
Buried amongst the companies and technologies profiled - including Quattro Wireless’ GetMobile and Modiv Media - is the inference of advertising triggered by a mobile handset, but not neccesarily displayed on the handset itself
The article closes with the sugestion that companies such as ioGlobal could develop platform layers that enabled advertisers to target ads sequentially through multiple channels - such as TVs, personal computers and mobile handsets.
Imagine campaigns that use a mobile handset to detect location, but display the advertising media itself on nearby public screens or larger more attention grabbing devices; something that apparently the likes of Access 360 Media are already experimenting with…
