Peggy Anne Salz-moderated session: mobile advertising
by Hylton Jolliffe
Peggy Anne Salz, the founder and publisher of MSearchgroove, which provides analysis and commentary on mobile search, mobile advertising and social media, led a discussion that addressed, among other things, the following questions: “What will be the role of operators in mobile advertising two years from now? What are the key factors for increasing or losing their seat at the table?” Here, she offers the conclusions and remaining questions of their discussion.
Among those who participated at her table: Keith Mallinson of WiseHarbor, James Whatley of SpinVox, Andy Miller of Quattro Wireless, Jeff Arbor of The Hyperfactory, Jonathan Steuer of Iconoculture, Dominick Tolli of Virgin Mobile USA, Jason DeWitt of Skydeck, Jay Seaton of Airwide, and Mickey Opacic of M3Mobile.
