Ringleader Offers New Mobile Advertising Technology
by Darla Mack
Ringleader Digital (formerly MoPhap) has announced its new ad serving platform with new technologies such as Click to Call and device specific targeting. The company was relaunched yesterday with a new brand and new website.
According to sources, Ringleader is making mobile advertising as easy as the typical online media buy and anyone interested in taking their campaign to the next level, the mobile platform, can benefit from their offering.
Ringleader Digital resurfaces under the $6 million Series A Round of venture funding led by W2 Group, a next-generation marketing services company.
As of today, Ringleader falls under the W2 umbrella of next generation companies offering a range of advertising, communications and marketing services to a long list of technology and healthcare clients.
“Ringleader is the first mobile advertising network that finally fulfills the promise and potential of the Mobile Web,†said Larry Weber, CEO of W2 Group. “Right now, other mobile advertising networks are complicated, segmented and filled with guess work and administrative headaches. Ringleader takes online advertising and puts it on mobile devices. It doesn’t get less complicated than that.â€
Common mobile advertising practices typically require the use of server-side software that inherently brings exclusivity to inventory access. Also, mobile ads are often limited by different device requirements. The result is a complex and costly mobile advertising experience that requires multiple relationships between publishers, ad servers, ad networks and sometimes carriers for one single campaign. With delivery of third-party ad serving, Ringleader eliminates all of these complications.
via: Press Release
