Mobile Messaging 2.0 » The Gray Lady Unnovates: a hosted discussion on mobile messaging, devices, and user practices and trends

The Gray Lady Unnovates

by Imran Ali

January 26, 2008 at 5:43 pm · Filed under SMS, User Interface, News, Content

The New York Times has just launched an SMS news service, driven by increasing traffic to their mobile site. However the user experience strikes me as kinda weird…

Text a keyword to a shortcode (698698 - ‘Pogue‘)…keywords include the NYT’s columnists and sections.
Receive a text message containing URLs for the latest three stories in the selected category.
Click on the URL to view the site in your mobile browser.

I guess its a roundabout way of further increasing usage of the mobile site…but, um why not just bookmark the URLs in question and save yourself the cost of sending or receiving a text message?

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