Mobile Research Roundup
by Debi Jones
The Mobile Research Roundup is a new feature for Mobile Messaging 2.0 (MM2) that will be published every Friday starting today. Mobile has finally crossed the chasm between the mobile industry and everyone else. Ubiquity of mobile devices above and beyond PCs with 3 billion mobile subscriptions versus approximately 1.1 billion PCs offers a market so large that even a small share of the market is attractive enough to activate budgets in the most prominent Internet companies, media organizations and enterprises worldwide.
The shear amount of activity around everything mobile in 2008 makes the task of keeping up near impossible. The Mobile Research Roundup at MM2 will deliver links from each of the MM2 writers to help you locate the interesting, important and insightful research on consumer behavior, market share or up coming technology developments from analyst firms, independent research organizations and academia.
Do let us know if you find The Mobile Research Roundup valuable and as always we are thrilled to hear feedback from our readers on how we can make MM2 better.
From Darla Mack:
Mobilizing the Mobiles: How Text Messaging Can Boost Youth Voter Turnout
From Russell Shaw:
In-Stat notes that the percent of companies using mobile data applications increased from 75% in 2006 to 94% in 2007, while enterprise use of smartphones increased 34% over the same two year period. The report also said that four horizontal applications, including wireless email, wireless Internet access, wireless instant messaging, and personal information management (PIM), have the highest penetration because they are easier to implement than the vertical market applications.
From Paul Ruppert:
Duh! Teens are Super Communicators
From the Pew Internet & American Life Project,the use of social media gains a greater foothold in teen life as they embrace the conversational nature of interactive online media.
From Debi Jones:
How America Searches: Mobile
Example findings:
1. Mobile is a search medium. 75% of those who access the mobile Internet conduct searches on their mobile devices.
2. Dedicated mobile Web sites a must. An overwhelming 84% of mobile searchers expect the sites they visit frequently to have a dedicated mobile version.
