Context! Context! Context!
by Imran Ali
In the last couple of weeks, the various contributors to Mobile Messaging 2.0 have been holding an open debate on what the definition of a mobile message should be; with some insightful and thought provoking contributions from Debi, Darla, Ewan, Paul and Russell…almost the entire team!
From my own perspective as a user, cognitively, I don’t think I’ve ever made distinctions between mobile messaging or ‘fixed’ messaging. In fact the means of transmission is pretty much meaningless to me, with a focus on where I am, what I’m doing, what I’m talking about and with whom I’m communicating.
Every day I expect 100-150 incoming emails, around a 1000 blogposts at Bloglines, maybe 50-75 Twitters, an average of 5 voice calls, 5-10 Facebook messages and the odd notification from a blog comment, Facebook event, YouTube, Upcoming, Last.fm or eBay. Every now and again, I might even receive an MMS!
They’re all just messages - some land in my mailbox, others in various web application inboxes, some on my mobile phone. I might see a Facebook notification email arrive in my N95’s inbox and reply using the mobile web UI for Facebook. I may receive a direct Twitter on my phone as an SMS and reply using Twitterific on my Mac. Sometimes I wander around the house firing off replies from an iPod touch.
Conversations and communications start in one application, end in another and meander through various fixed and mobile networks…it’s all communication, driven by context and situation.
Perhaps there’s a meta-question we need to address collectively. Rather than exploring definition of mobile messaging, we perhaps need to understand why this definition is important. Are we more interested in the mobile portions of a conversation’s journey or in the multi-modal nature of that conversation?
I would argue that the latter question is perhaps more significant, simply because this is an area in which the industry lacks knowledge. Classifying messages by network or device is relatively easy to comprehend, but doesn’t reflect the reality of usage most of us now experience.
We can perhaps learn much more about the design and usage of communication by delving deep into the motivations we have when switching contexts between services, devices, location, time and relationship…
