Mobilizing Marketing survey reactions
by Airwide Solutions
As Jay noted here, Airwide recently gathered a group of leading observers and players in the mobile marketing industry to discuss the findings of our recent survey and further identify and investigate some of the dynamics that impact mobile marketing. Click on some of the links below to hear their reactions to the study.
- Chair: Nick Lane (analyst)
- Jay Seaton, CMO, Airwide Solutions (see second half of clip)
- Jonathan Bass, Chair of UK Mobile Marketing Association (MMA)
- Anthony Reilly, Head of Mobile, Universal McCann
- Kerstin Trikalitis, MD of WIN SA
- Mark Windle, Product Marketing Manager, Airwide Solutions
- David Murphy, Mobile Marketing Magazine
- Alex Farber, New Media Age
- Helen Keegan, blogger on mobile marketing
Robert Thurner, Commercial Director, mobile marketing agency Incentivated
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