The Future of Mobile Messaging: From Mobile to Automobile, The Advancement of SMS
by Darla Mack
In 2003 it was reported that 88% of the wireless minutes logged in the US were done so while operating a vehicle.
In January this year, Ford and Microsoft launched an exclusive, in car communication system that functions via Bluetooth or USB. It connects your mobile phone or digital music player and opens up a world of connectivity solutions right from the comfort of your steering wheel.
It’s funny… when you think of mobile you think of “something that is capable of moving”.
This is a breakthrough concept, especially for American’s because we spend up to 2 hours in our cars when commuting. Mind you, that’s not including time spent if and when stuck in traffic.
As you can see in the video, the technology is amazing. Besides being able to do voice calling and listening to stored music, which is already possible with some devices, consumers now have the ability to utilize audible text messaging.
I’m sure that many do, but don’t admit to sending sms while driving. I can remember back when I was a heavy UPOC user some members of the group would attest to sending a message while driving. Not a very safe thing to do, but with technology like this I can see those numbers increasing. How could it not? With the option being right there at your fingertips without having to move your hands from the 10 - 2 position.
But who is this technology for and why limit it to a Ford device? I can see this being popular with business users and the youth market. But what about the average user?
While the technology is groundbreaking in my opinion, I can’t see myself justifying it by the purchase of a new Ford or Lincoln vehicle. Hopefully something more stand-alone will be available. But if you are in the market for a new Ford this would be for you.
According to Ford’s Media site, SYNC will be standard on Lincoln vehicles and widely available on Ford and Mercury vehicles. In most cases, SYNC will be included as standard equipment on high-series models from Ford and Mercury – the Ford Edge Limited or Ford Focus SES, for example. On models where SYNC is optional, it will be priced at $395.
