Mobilizing Marketing roundtable discussion recording
by Jay Seaton
As I noted in last week’s post, Airwide recently convened several leading observers and players in the mobile marketing industry to discuss the findings of our recent survey and further identify and investigate some of the dynamics that impact mobile marketing.
In addition to recording the entire discussion, for which audio files are provided below, we also conducted video interviews with most of those that attended - we’ll be posting those soon.
The participants:
- Chair: Nick Lane (analyst)
- Robert Thurner, Commercial Director, mobile marketing agency Incentivated
- Jonathan Bass, Chair of UK Mobile Marketing Association (MMA)
- Anthony Reilly, Head of Mobile, Universal McCann
- Kerstin Trikalitis, MD of WIN SA
- Jay Seaton, CMO, Airwide Solutions
- Mark Windle, Product Marketing Manager, Airwide Solutions
- David Murphy, Mobile Marketing Magazine
- Alex Farber, New Media Age
- Ian Williams, Vnunet.com
- Stuart O’Brien, Mobile Entertainment
- Helen Keegan, blogger on mobile marketing
The roundtable discussion is broken up into 4 segments, each of about 30 minutes. Click below to play in place or download for listening at your leisure. We’ll be posting video interviews with many of the participants in a subsequent post.
1st Segment [29:15m]: Play Now | Play in Popup | Download 2nd Segment [30:12m]: Play Now | Play in Popup | Download 3rd Segment [28:00m]: Play Now | Play in Popup | Download 4th Segment [28:08m]: Play Now | Play in Popup | Download
Airwide Solutions
