IDC White Paper Touts “Integration and Flexibility” As MIM Musts For Carriers
by Russell Shaw
I’ve been reading through a just-released IDC white paper entitled “Mobile Instant Messaging: The Next Major Mobile Opportunity.
(I’d give you a link but the white paper is firewalled)
Addressed to mobile operators, the 12-page white paper make the persuasive case that operators and carriers should view their Mobile Instant Messaging strategies from the needs of their mobile user customers.
I know that’s kind of a “well, duh,” but since at least one carrier I’d rather not name approaches these strategies from the point of view of advertisers than the end-user, this white paper should be required reading.
The four key goals, IDC advocates, are integration and flexibility, media sharing, presence information, and support of communities.
Since IDC mentioned integration and flexibility first, let us zoom in on their recommendations:
Mobile users want MIM that is fully integrated into their device contact lists and with other applications such as social networking sites and mobile browsers. In addition, they want MIM that has the flexibility to meet their evolving communications needs such as the ability to instantly share a picture or a media file with contacts who are participating in a MIM
session.
Well that sounds simple enough.
