Discussing Carriers, Control and Advertising: CTIA Podcast
by Ewan Spence
Debi Jones, Paul Ruppert and I sat down after the first day of the CTIA IT and Entertainment Show in San Francisco to talk about the big themese and features of the day. Starting with a look at the control that the carriers feel they need to exert, we discuss the game-chaning nature that Apple’s iPhone has brought to the market; the (non) effectivness of mobile advertising; user generated conent and branding;and the impact of social networking on the smartphone.
Comments are, as always, welcome - and we’ll have a second in-depth podcast from CTIA tomorrow.
