Nokia Launch Day, part 3 - Ovi
by Debi Jones
Internet Services Strategy
Nokia from products to services
New Brand - Ovi, One-stop destination for communities, content, context, and more
online music, maps, navigation and city guides, NGage - capture, create and share - all contacts in one place
Ovi, linked social networks into one place, following people and behavior
Ovi means “door” in Finish, I’m hearing portal are you?
Next 12 months drive to early adopters and then expand to masses, all services offering will be integrated into Ovi.
Ovi based NGage service, first example, try before buy - sharable with friends
3 components: Mobile devices, Service, and Games
N-Gage experience: games statics are very important and connect with the community. Try, buy and share. Includes a PC client
Commitments from major publishers include Gameloft, EA, Digital Chocolate, I-play and other majors.
Multi-device strategy is critical across Nokia devices on N-Gage platform, available in November.
Ovi - Music, music industry is in huge decline and digital is only 10% of the market today. Going mobile is the solution for the music industry.
Full experience is missing - device - to - service - PC, this is very iTunes like. The Ovi Music experience then is best described by what iPhone and iTunes have already provided. Although, with Nokia OTA is equal to slide loading. And device variety is also a Nokia advantage.
Discovery
Recommendation
Wish List - tags, to give option of download options, PC, wi-fi, or OTA on cellular network
Music Store includes download and streaming
Music management, PC client for syncing
The goal is stated as providing a superior service to Stop Stealing - interesting. Service available in Europe this year and expanding “later”
Device: N95, 8GB, A-GPS, early October release, quick demo on N95 displaying Orange logo - wonder if that was on purpose.
Device 2: N81, 8GB, lead product for Ovi Service, “Jukebox in your pocket”, capable of carry Windows DRM or no DRM
supports game play in landscape mode with dedicated game keys.
Big evolution of the UI promised starting with N95, 8GB and N81 devices - includes on device search function which also provides web search.
