Nokia Launch Day - part 2, Xpress Music
by Debi Jones
Mobile Music, heating up while stand alone music players is matured and level.
Study with M:metrics in the US a few months ago. Expectation is that all mobile devices will provide a music listening capability. Priorities or requirements results:
- Sound quality
- Battery
- Transfering between mobile device and PC
- Price
The mobile device is the most personal device. “It was the last thing I touched last night, setting the alarm, and the first thing I touched this morning.” hmmm….the bathroom is always my first stop in the morning.
Spontaneity - videos from concerts, sharing, communication.
Music Service is called Xpress Music
Storage
Battery Life
Music cuts across demographics and so Xpress Music must appeal not only to teenagers.
Nokia 5310 Xpress Music, weighs 80 grams, .9mm thick, 18 hrs. music playback, 4GB microSD, 2 mp camera - ships before Christmas @ 255 euros
Nokia 5710 Xpress Music, “navi button center scroll for moving between phone, music screens, full 22 hrs of music playback, 4GB microSD, 3.2 mp camera, flash, 3G phone, ships for Christmas, @ 300 euros
New accessories include headphones, earbuds, speakers and docking station
