Nokia Launch Day - part 1, OPK, CEO
by Debi Jones
Kari Tuutti, Nokia host for the launch event says, “The story for today is the convergence of the Internet and mobility.” The event is titled The Fourth Screen.
Three aspects to the event.
* The press conference featuring Nokia executives.
* Entertainment panel.
* Demo Area to “experience” today’s new products
Nokia CEO, OPK is the first speaker. “To bring the full experience of the Internet and mobility to people around the world. It is about single purpose devices like camera phones, music phones and bring those together with the Internet.”
Gives a history of the evolution of Nokia’s company history. “These are social devices.” What people are buying is more than hardware. They are buying the experience that connects to the information.” “We have begun to expand our business beyond devices and extended to software and services.”
More than 900 million people are using Nokia to connect…We are transforming Nokia into an Internet services experience company. A big part of the experience is the UI.” He makes mention of network communities repeated.
First up Nokia devices: interacting with media, friends and community. A concept device was presented which included a iPhone like touch screen complete with scrolling photos.
What’s The Future: “Freeing the Internet” “Freeing it from the desktop.” Gives an example of real time weather updates to continue a golf game by knowing that a storm was temporary.
Converged Devices: Nokia sold 40 million units. Expect the total market to reach 120 million units this year.
Main Messages: Simplicity, Personal, Social, Internet services: Flickr, Communities, Music, YouTube = The Fourth Screen
