Location based Mobile Advertising
by Chetan Sharma
The perennial Starbucks example has been long talked about w.r.t. Mobile Advertising - you are passing by and are zapped by the coffee coupon. While we wait for that scenario to come to fruition, there are some entrepreneurs who are doing some clever things with location. One of them is NearbyNow. Using user declaration (I am at this mall) and SMS, they have created a nationwide network that connects malls and users with ongoing sales. User’s text in a code to NEARBY and get back things on sale for a particular category “shoes” or “Nike air Jordan” etc. A second SMS might be “15% on shoes at macy’s”. Very clever. It is working well and providing invaluable analytics to the retailers.
