Looking For Love? Match will text you when you get a response
by Russell Shaw
“She loves me, she loves me not..”
Back when I was in the dating market, I often sent out responses to Match.com ads placed by women whose profiles sounded promising.
Then- more than once, I admit- I checked my email on my BlackBerry, looking to see if the women I contacted wrote me back. But because I didn’t want to associate my business-related BlackBerry email address with my Match.com account, that meant using a third party Web-based service to go into my Comcast account and get all my messages.
But now, Match.com is launching an expanded cell phone application that will send text messages to subscribers when they have an incoming email message from another Matc.com user.
MatchMobile, which is headed to the U.S., UK and Canada soon, will also enable searching for potential matches from cellphones.
There will be a $5 monthly fee for the privilege of answering as well as reading incoming emails from other Match.com members you’ve reached out to.
“If you are having a conversation with someone and want to continue it on the go, you can. It cuts out the waiting,” Match.com Chief Executive Thomas Enraght-Moony told Reuters. “As people become more and more accustomed to being able to do things while they are on the go, this becomes a more natural part of what they do.”
Match.com cites data from M:Metrics that some 3.6 million U.S. cell phone subscribers used a mobile dating service in May of this year.
Two questions:
What about winks? Considering that Match.com already emails you when you have a wink, will they now text you about this as well? Hey, that’s the way she and I started! With Winks on Match!
As we come to the close of July, and we are well into the sociable summer where lots of people meet each other at outdoor events thrown by friends- how many of those cell phone subscribers have found what and who they were looking for?
