(M) Is The Message
by Imran Ali
Chest Messaging. Tee-Mobile. ‘Medium’ Is The Message. I had an embarrassment of punning riches for this post…
Textmarks and apparel company Revel have just partnered to launch Reactee - ’shirts that text back’.
Users simply create a personalised slogan and keyword that’s printed onto a custom t-shirt design along with a shortcode. When others text a user’s keyword to the shortcode, they’ll receive a custom message defined by the user…the response can also include instructions on how to subscribe to that user.
Currently only available to US networks, it won’t be long before text-hungry Europeans are subscribing to each other’s shirts, my wardrobe will Twitter me with requests for a trip to the laundry and we’ll be able to Paypal pretty girls for a quick flash 
Reactee is actually a really cute and playful demonstration of where commodotised mobility and messaging delivered as a platform business can create value elsewhere…and in this case, not just financial value, but social applications too.
(You can see my custom shirt above - complete with instructions on how to invest in my startup)
